In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history.
On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand.
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"All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. "James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.
"We support anyone and everyone who wants to express themselves with makeup. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family."
Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations.
He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York.
The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month.
"I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand.
"I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard."
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