July 6, 2012 at 9:37 AM ET
From artful bikinis to combs that will keep your hat intact, TODAY style editor and Bobbie.com's Bobbie Thomas highlights unique products for a comfortably chic day at the beach:
Create a custom 'kini
There are fantastic "DYO" swimwear websites out there to take note of. Kinimatic.com lets you upload your favorite photos and more to create custom-printed bathing suits and sarongs, while their Shortomatic sister site, lets the guys get in on the fun with unlimited options for board shorts. You can also browse unique, user-submitted designs, and share your own artwork for others to purchase, with a percentage of profits going straight to you ($49.50 & up, kinimatic.com).
For all my girlfriends with 'girlfriends,' silicone CoverUps from Hollywood Fashion Secrets are the perfect solution for all those pesky, "perky" moments when you might feel a little nippy. From thin tank tops to slinky swimsuits, the coverups boast an ultra-smooth appearance under fabric and can be re-used time and time again ($12.99, hollywoodfashionsecrets.com).
Last but not least, there's nothing better for the beach (and your complexion!) than a chic, wide-brimmed hat. Keep said hat in place with Hold 'Em Hat Combs, small hair clips that adhere to the inner brim of your hat, securing it for windy days and breezy boat trips ($8.95, fashionistarx.com).