Have you set your alarm for Feb. 5th yet? That's when you'll have to battle the bargain-loving masses for the Jason Wu for Target collection. (You'd better get on it before the most covetable items sell for $31,000 on eBay).
The designer, a favorite of first lady Michelle Obama, partnered with the retailer for a fun, feminine and modern collection "inspired by the vision of an American girl in Paris," with a nod to the 60s. The limited-edition line of women's apparel, handbags and scarves is reasonably priced — from $19.99 to $59.99 — with all new and original designs.
“I think American women are telling us that they want beautiful clothes,” Wu told Ann Curry on Wednesday. “They want something that is versatile, something that is quite timeless and something that they can enjoy for not just one season.” The designer said he was heavily influenced by the style of French New Wave cinema and imagined his collection for women who are a “little mischievous, a little nonchalant.”
Past Target collaborations include such high-end labels as Versace, Karl Lagerfeld, Stella McCartney, Alexander McQueen, Rodarte, Lanvin, and Tucker. The most recent collection, by Missoni, was so popular that it nearly sold out in many stores within hours and crashed Target's website.
In anticipation of the Jason Wu collection, we highlighted our favorite styles:
Will you be buying items from this collection? And who's the one designer you'd love to see collaborate with Target?
Rina Raphael is a TODAY.com editor who will likely buy that cat print tote bag. (It's cute, right?)
More: Happy birthday to style icon (and first lady) Michelle Obama!