Beauty

The best beauty products for your 30s, 40s, 50s

Jan. 24, 2013 at 8:51 AM ET



As you age, your skincare needs change, which means you need to update what's inside your makeup bag and medicine cabinet in order to look your best. SHAPE magazine highlights the best beauty products for your age range:

Beauty for the 30s:

L'Oreal Paris Revitalift Triple Power Eye Treatment $24.99

Women in their 30s have relatively good skin, but they will start noticing fine lines and crows feet around the eye. In fact, that's first part of the face to show the signs of aging. To get rid of the appearance of fine lines and prevent new ones from forming around the delicate eye area, a good eye cream is a must. L'Oreal Reviltalift eye treatment helps to repair existing wrinkles and makes the skin around the eyes appear more lifted and more firm in just 4 weeks. This eye treatment also contains vitamin E, which helps to moisturize the sensitive skin around eyes. Use this twice a day, morning and night.

Aveeno Positively Ageless Correcting Tinted Moisturizer $17.99-$19.99

In your 30s, you don't need to use foundation every day as your skin is still relatively firm, plump, and radiant. However, in order to mask blemishes, redness, and minor discoloration, they should use a tinted moisturizer. This one from Aveeno hides slight imperfections, hydrates skin, and contains SPF 30 – a key ingredient for preventing premature aging and wrinkles.

Maybelline New York Color Sensational Vivids Lipstick $7.49

When it comes to lip color, the bolder the better. This is the prime age to experiment with pops of vibrant color. Maybelline's line of Color Sensational Vivid lipstick features tons of bright, bold colors that require confidence. The lipsticks are available in 10 vibrant shades, including pinks, corals, and plums. Made with lip conditioners, this lipstick is super creamy and lasts up to 4 hours.

Essie Repstyle Nailpolish $11.25

Your young, have fun! Animal prints and reptilian patterns were a big hit on the runways this season. Essie's magnetic nail polishes are easy to use: Simply prep the nail with a base coat, add one of six reptilian Essie polish styles, apply a second coat of Repstyle nail polish, and then hover the magnet that comes with the polish over each nail. In just five seconds, a funky snakeskin pattern will appear on the nails.

Beauty for the 40s:

Olay Total Effects Tone Correcting CC Cream $21.50

The main skin issue women in their 40s face is hyperpigmentation. The reason? Years and years of sun damage cause dark spots, giving skin an uneven tone. CC creams (which stand for "color and correct") combat this. Think of CC creams as the next level of BB (beauty balm) creams. This one from Olay reduces the appearance of fine lines and wrinkles, diminishes discoloration, and provides SPF 15 protection. CC creams work even better than BB creams by providing long-term color correction and anti-aging benefits. This cream is available in three shades.

RoC Retinol Correxion Max Wrinkle Resurfacing System $26.99

In addition to using a primer and foundation to mask the appearance of fine lines and sun damage, this is the time to start correcting wrinkles, uneven skin tone, and dark spots with a multi-purpose product like the RoC resurfacing system. In clinical tests,this product improved the appearance of crow's feet, wrinkles, and uneven skin tone. It's a two step process: step one is an anti-wrinkle treatment that smooths the look of deep wrinkles. Step two is a resurfacing serum that helps make skin look more radiant-which is a tell-tale style of youthful skin. This combo set has been proven to be 4 times more effective than a series of 3 peels at the dermatologist and it should be used once or twice daily.

Neutrogena Healthy Skin Primer $13.99

As women age, fine lines on their face become more apparent. Using a primer before applying foundation or any other base is essential because it smooths out those fine lines and imperfections. The result is easier makeup application and a more flawless finish. This product can be worn alone or under makeup. Because it's invisible, one shade works for all skin tones. It also contains SPF 15.

Revlon Luxurious ColorSilk Buttercream $5.99

Start hiding those greys! Yes you can get it professionally done but you can also do it a lot cheaper at home. This is an ammonia-free, permanent at-home hair color. In addition to providing long-lasting color, the product also contains a blend of mango, shea, and coconut butters, leaving hair hydrated, silky, and smooth. This at-home hair color is available in 13 shades.

Beauty for the 50s:

Philosophy Full of Promise Dual-Action Restoring Cream $65

Philosophy.com

As women reach their 50s, they will notice a loss of firmness and elasticity in their skin. This product will lift! To restore volume and plumpness without going under the knife, they should invest in a cream that lifts the skin and adds volume. This product from Philosophy makes skin look and feel more firm, more full, and more lifted. The creamy texture helps to hydrate skin as well.

Origins Make A Difference Plus + Ultra-Rich Rejuvenating Cream $39.50

Origins.com

Next you will need to moisturize as skin feels parched more often in your 50s. To add moisture, they need to use a facial cream made for very dry skin. This one from Origins hydrates skin, repairs and strengthens the skin's fragile barrier, and helps skin look and feel more supple.

Pantene AgeDefy Advanced Thickening Treatment $18.99

Experts say that a women's hair can change ever about 7 years or so or with life changing events like pregnancy or illness with the imbalance of hormones. Older women tend to see a loss of volume in their face, lips and hair. Why? As women get older, the hair shaft starts to shrink in diameter, hair becomes less dense, and years of heat and color damage can cause easy breakage. This product from Pantene helps increase the density of individual fibers and is meant to be used every day. It should be massaged into the roots of wet or dry hair. Hormones and aging may cause some women to notice a change in the texture of their hair as the years go on, but doctors say this is not all too common and they don't know why this happens.

Clinique Even Better Dark Spot Correcting Hand Cream $35

Clinique.com

When it comes to preventing and treating the main signs of aging, most women focus on their face. But the skin on the hands can really age a person as well. This hand cream contains several ingredients, including salicylic acid (to exfoliate skin and improve skin tone) and hyaluronic acid (to retain moisture and make hands appear more plump and youthful). The SPF 15 helps prevent further premature aging and discoloration.

For more great skincare and makeup advice, visit SHAPE magazine online.

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