Never struggle with peeling off your old gel manicure ever again.
In a surprising new beauty trend, some women are having freckles tattooed on their faces.
After hearing that Mandy Moore likes her "This Is Us" co-star Milo Ventimiglia's mustache, Kathie Lee Gifford and co-host Jenna Bush Hager discuss whether they...
Lisa Frank teamed up with the makeup brand Glamour Dolls and YouTuber Kandee Johnson for a line of beauty products.
Here's why purple shampoo will make your hair look better than ever.
Maura Lynch, beauty and lifestyle editor of Women's Health, revealed the beauty secrets we've been craving to know.
Men are getting on the bangs bandwagon, and Justin Bieber is leading the charge.
U.K.-based The Unseen recently launched Fire, a hair dye that reacts to changes in temperature and environment.
Want to know how to do a fishtail braid? Try our easy and simple fishtail braid tutorial for a look just like Blake Lively on the red carpet.
Christie Brinkley is the latest star to join Hollywood's short hair club. The model stepped out with a shoulder-grazing haircut.
TODAY Style reached out to celebrity beauty mavens to get the scoop on their personal favorite lip balms that are available at local drugstores.
Celebrities have been ditching dark locks in favor of platinum blond hairstyles, and we're loving the dramatic transformations.
See the nail polish colors that celebrity manicurists love for spring.
Blake Lively might have started an accidental hair trend just by being lazy. Talk about luck!
Americans are turning to lip fillers and augmentation surgery in record numbers. But what does an ideal pair of lips really look like?
According to editor MJ Day, it's not about looking flawless. It's about being confident.
To be clear: this isn't about the shapewear. It's about the comparison trap.
Emilia Clarke, is that you? The "Game of Thrones" star revealed a gorgeous, dramatic new look at the BAFTAs.
Here are the best cherry lip balms to prep your kisser.
The best shades of red lipstick for every skin tone. Our guide to finding lipstick for dark skin, fair skin, olive skin and more.
Looking for an affordable scent that smells great, too? Beauty editors share their favorite fragrances and perfumes for less than $50.
What is a bath bomb and how is it made? TODAY Style visited the Lush cosmetics factory in Toronto to find out!
Lilliana Vazquez shares the hottest red lipstick shades and clothing and accessories to match.
Bobbie Thomas shares the top new hair, makeup and nail products for 2017.
Olivia Wilde shook up her look in a major way with a dramatic, new blond bob.
"Girls" fans will say goodbye to Marnie and the rest of the gang when the series comes to an end, but for Allison Williams, Marnie is already behind her.
You are what you eat. But that "what" can also include some surprisingly delectable beauty products.
Hair artists extraordinaire Louis Licari and Rodney Cutler show Kathie Lee Gifford and Hoda how something as simple as changing the part in your hair can completely...
Celebrity dermatologists share their best skin care tips and tricks with TODAY Style.
From blorange to bronde to color melt, these are the hottest hair color ideas for 2017 according to professional colorist.
Inbar Lavi of "Imposters" is known for her sultry looks and versatile acting chops — but years ago, she was just a girl with curly hair.
If you've got a graveyard of skin care products taking up space under the sink, you're not alone! Here's how to clear out the clutter.
Next week our glam team is doing a special Ambush Makeover in honor of Valentine's Day.
The singer debuted a platinum blond pixie, and we're obsessed with the dramatic transformation!
Here are some quick-dry top coats and quick-drying drops that can help your manicure go the distance.
It might look like a push-up bra insert, but the Silisponge could help you use less makeup and spend less time cleaning your brushes.
A type of curling iron is bring back the zig-zag, curly hair look.
An iridescent manicure will bring a hint of sparkle to even the darkest of winter days. Try this easy nail art tutorial!
This tutorial will show you how to create the trendy coffin nail shape right at home.
Not sure how to clean your makeup tools? If this doesn't encourage you to break out the cleaning products, we don't know what will.
The phrase "hard as nails" has a whole new meaning with the new wire nails trend.
What if you could fix your split ends without cutting your hair every six to eight weeks? The "hair dusting" technique might be the answer.