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Barbie's beau Ken gets 'Dad bod,' hipster makeovers from shopping site Lyst

Women aren't the only ones who need plastic role models.

After Mattel's release of curvy, petite and tall Barbies on Thursday, Twitter users demanded a matching makeover for Ken, the fictional boyfriend of the iconic doll.

"Real men don't all look like Ken, just as real women don't all look like Barbie — so it's about time the doll was more reflective and a bit more body positive," Katherine Ormerod, editorial director at Lyst, told TODAY.com.

Lyst, a U.K.-based e-commerce website, took the Internet's request to heart and created a "Fashionisto" Ken line, including Beach DadBod Ken, Bearded Hipster Ken and Balding Ken. They also designed an African American, Asian and petite Ken.

RELATED: Barbie unveils new dolls with curvy, tall and petite body types

"Taking the new Barbie lineup as a starting point, we tried to mirror some of her changes, while adding in some distinctly male realities," Ormerod said. "Not all men have a six-pack, thus the 'dad bod' belly. Equally not all men can boast a full head of hair, so we wanted show that with the balding hairstyle."

Courtesy of Lyst
The new 'Fashionisto' Ken doll

"Bearded Hipster Ken is definitely the most popular," Katy Lubin, public relations manager at Lyst, told TODAY.com. "He embodies what a lot of women want their ideal boyfriend to look like. He even has a tattoo of Barbie — people pick up on those details."

RELATED: 'Hijarbie' Barbie creator of doll's fashionable hijabs, abayas: 'I saw a gap'

Although the doll hasn't been created yet, they sport actual items sold on Lyst.com, which were chosen after their team researched the most popular items purchased by men over the last year.

"The new Ken dolls reflect modern man's real appearance, plus real fashion tastes," Lyst's press release states.

Lyst also discovered that the average man is spending $80 more than women per purchase, which makes Ken's wardrobe worth about 27 percent more than Barbie's, according to the press release.

"We've been inundated with requests for us to produce and sell the dolls, which gives a real insight into the appeal of the more diverse Kens," Ormerod said.

  • Slideshow Photos

    Barbie’s beau through the years

    Introduced as Barbie's beau in 1961, the Ken doll has gone through many changes over half a century -- yet always remained the perfect boyfriend.

  • Barbie’s beau through the years

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    Barbie’s boyfriend through the years

    Introduced as Barbie's guy in 1961, the Ken doll has gone through many changes over half a century -- yet always remained the perfect boyfriend for all occasions. Unveiled at the American International Toy Fair on March 11, 1961, the original Ken doll stood 12 inches tall. He had “molded” plastic hair (in either blond or brunette) and came dressed in red bathing suit trunks with a yellow towel and sandals. He also needed to get to the gym.

    Mattel / Mattel
  • Barbie’s beau through the years

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    Ken 1962

    By 1962, John Glenn had gone into orbit, the U.S. had stared down the Soviet Union in the Cuban Missile Crisis, and Ken had apparently joined a fraternity, as evidenced by the crest on his snappy blue blazer in this vintage Victory Dance ensemble. Ken's full name is Ken Carson, by the way; he was named for Ken Handler, son of his creator, Ruth Handler. His middle name is unknown, which may account for his quizzical expression.

    Mattel / Mattel
  • Barbie’s beau through the years

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    Ken 1972

    Over the years Ken's hair has been molded many ways and dyed nine different colors, including auburn, black, blond, brown, brunette, light brown, red, two-tone and yellow (yes, yellow). One of the most memorable variations was Mod Hair Ken, who came with a snazzy checkered sportcoat. To make Ken even more shagadelic, stick-on mustaches, sideburns and beard were also available. Oh, behave!

    Mattel / Mattel
  • Barbie’s beau through the years

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    Ken 1978

    The Bee Gees were all over the radio, Charlie's Angels soared in the TV ratings, and Superstar Ken caught the narcissistic spirit of the Me Decade wearing an electric blue jumpsuit and a very self-satisfied grin. Get up and boogie, Ken!

    Mattel / Mattel
  • Barbie’s beau through the years

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    Ken 1979

    Sporting a tan John Boehner would envy and having apparently put in some time with a personal trainer, Sun Lovin Malibu Ken hit the beach in turquoise swim trunks. (Let's hope he remembered to pack some sunscreen in that beach bag so he doesn't turn into Sun Shunnin Maliboo-boo Ken.)

    Mattel / Mattel
  • Barbie’s beau through the years

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    Ken 1984

    By the mid '80s Ken had achieved new heights of perfection as the ultimate boyfriend. Sporting a sleek outfit apparently on loan from Adam Sandler in "The Wedding Singer," Dream Date Ken was ready for a night out with his favorite doll -- or at least to host "The Newlywed Game."

    Mattel / Mattel
  • Barbie’s beau through the years

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    Ken 1992

    Everyone was rocking to Nirvana and Pearl Jam -- everyone but Ken, that is, who for some reason chose purple parachute pants over grunge fashion. Totally Hair Ken sported a new, rooted hairstyle and came with a tube of styling gel (apparently the giant economy size). He also wore his own name at the front of the Velcro waist -- perhaps a sign of his painful inner quest for identity.

    Mattel / Mattel
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    2000s New Look Ken

    As if Janet Jackson's wardrobe malfunction at the Super Bowl weren't traumatic enough, in 2004 the world reeled at the news that Barbie and Ken were “parting ways.” Ken vanished into seclusion, spending many months brooding and attempting to shampoo out Totally Hair Ken's styling gel. Then, in 2006, Ken emerged with a bold new look, a jaunty hat, and a dramatic announcement -- he wanted Barbie back!

    Mattel / Mattel
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    Rollerskating Barbie and Ken, 1980s

    The perfect boyfriend knows it is vital that a couple share interests and activities, such as skating and shopping for matching, violently colored accessories. Yo, Ken, pull up your socks.

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    Ken 2010

    Meet Ken for the new decade: confident, immaculately groomed, and ever so up-to-the-moment with his own Facebook page and Twitter feed. Reaching beyond his traditional role as Barbie's arm candy, Ken made more than 50 wardrobe changes in "Toy Story 3" and appeared at New York City's Fashion’s Night Out.

    Mattel / Mattel
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    Sweet Talking Ken

    For his 50th anniversary on March 11, 2011, Ken sprouted a few more muscles and a got makeover inspired by such teen heartthrobs as Zac Efron and Justin Bieber. In addition, the Sweet Talking Ken Doll can record 5 seconds of sound and play it back -- in three different pitches, no less. And just in case that's not enough time to get his message across to Barbie, his T-shirt says it all.

    Mattel / Mattel
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