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Holiday shopping of yore

Nowadays Black Friday lures bargain hunters to stores in droves. But there's nothing new about yuletide shopping enthusiasm, as these vintage photos demonstrate.

/ 12 PHOTOS
PILED HIGH WITH SHOPPING

Holiday shopping of yore

A woman has been very busy shopping, so much so that her helper is hidden under a pile of parcels. 1920s - Unattributed photograph - Mary Evans Picture Library/Everett Collection (ME10038768)
1930s VIEW OF BACKS OF MOTHER DAUGHTER AND SON WINDOW SHOPPING. H. ARMSTRONG ROBERTS/CLASSICSTOCK/Everett Collection (x924)

Window shopping

1930s VIEW OF BACKS OF MOTHER DAUGHTER AND SON WINDOW SHOPPING. H. ARMSTRONG ROBERTS/CLASSICSTOCK/Everett Collection (x924)
Festive Shoppers

Curb enthusiasm

3rd December 1930: Women load their Christmas shopping into a car with the aid of an attendant from Whiteley's department store in London. (Photo by Fox Photos/Getty Images)
Fox Photos / Hulton Archive
Young Shoppers

Open-door policy

1935: A young boy opens the car door for his sister, after returning from a Christmas shopping expedition. (Photo by Fox Photos/Getty Images)
Fox Photos / Hulton Archive
1940s MAN LOOKING AT WINDOW DISPLAY OF RADIOS ON SALE IN NEW YORK CITY. C.P. CUSHING/CLASSICSTOCK/Everett Collection (q40385)

Radio days

1940s MAN LOOKING AT WINDOW DISPLAY OF RADIOS ON SALE IN NEW YORK CITY. C.P. CUSHING/CLASSICSTOCK/Everett Collection (q40385)
Group of people outside a department store Macy's New York City New York State USA. Photo by: Superstock/Everett Collection(255-16109A)

Magnet on 34th Street

Group of people outside a department store Macy's New York City New York State USA. Photo by: Superstock/Everett Collection(255-16109A)
©Superstock
Female sales clerk showing irons to a customer in a store. Photo by: Superstock/Everett Collection(255-384)

Iron maiden

Female sales clerk showing irons to a customer in a store. Photo by: Superstock/Everett Collection(255-384)
1960s MOTHER AND DAUGHTER SHOPPING FOR CLOTHES IN AISLE OF DEPARTMENT STORE. H. ARMSTRONG ROBERTS/CLASSICSTOCK/Everett Collection (s12468)

A fresh coat

1960s MOTHER AND DAUGHTER SHOPPING FOR CLOTHES IN AISLE OF DEPARTMENT STORE. H. ARMSTRONG ROBERTS/CLASSICSTOCK/Everett Collection (s12468)
1960s COUPLE LOOKING AT SKIS IN SPORTS DEPARTMENT STORE LIFESTYLE VACATION MAN WOMAN. H. ARMSTRONG ROBERTS/CLASSICSTOCK/Everett Collection (ks3565)

Going downhill

1960s COUPLE LOOKING AT SKIS IN SPORTS DEPARTMENT STORE LIFESTYLE VACATION MAN WOMAN. H. ARMSTRONG ROBERTS/CLASSICSTOCK/Everett Collection (ks3565)
1960s COUPLE MAN WOMAN TALKING TO SALESMAN IN COLOR TELEVISION SET SALES DEPARTMENT. H. ARMSTRONG ROBERTS/CLASSICSTOCK/Everett Collection (ks3560)

Show your colors

1960s COUPLE MAN WOMAN TALKING TO SALESMAN IN COLOR TELEVISION SET SALES DEPARTMENT. H. ARMSTRONG ROBERTS/CLASSICSTOCK/Everett Collection (ks3560)
Christmas Shopping

Dressed in holiday style

circa 1955: Happy Christmas shoppers happily gaze at the window displays of the shops of Washington DC. (Photo by Orlando /Three Lions/Getty Images)
Orlando / Hulton Archive
Window Shopping

Toy story

21st December 1937: A young girl points at the doll she wants for Christmas, in the window of a toy shop. (Photo by Fox Photos/Getty Images)
Fox Photos / Hulton Archive
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