Mike Gray, 34, had his first picture taken with St. Nick in 1980 when he was a baby. His younger brother Martin Gray, 30, joined the annual photo session in 1984, delighting their mom.
Then, they just kept going, showing up on Santa’s lap into their teen and adult years.
“It was just a tribute to our amazing mother. We didn't mind feeling a little silly because we knew how much it meant to her,” Martin Gray, who lives in Lowell, Mass., told TODAY Moms. “Then at a certain point, you simply have to keep the streak going.”