TODAY's Original

Matt Lauer teams up with Shinola to craft products for a good cause

Call him old fashioned if you want, but Matt Lauer still loves getting mail that doesn't contain a single emoji. Like, actual mail. On paper.

"I'd love to remind people the joy of holding on to something that doesn't ring or beep or send you a tone," he recently explained.

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Matt Lauer teams up with Shinola for handcrafted products to benefit Detroit school

Play Video - 6:56

Matt Lauer teams up with Shinola for handcrafted products to benefit Detroit school

Play Video - 6:56

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That's why Matt teamed up with Detroit-based lifestyle brand Shinola to create a five-piece collection for his TODAY’s Original product.

The collection includes a boxed card set for handwritten notes, along with a 12-month planner, paperback journals, a leather passport wallet and nylon watch straps.

Shinola
Matt takes us back to "a time of civility when people actually took out a piece of paper and a pen to say thank you."

The products are inscribed with the number 20, representing Matt's 20 year anniversary on TODAY on January 6, 2017.

Matt says he chose to partner with Shinola because the company's products are modern and current, but still have a traditional twist. To this day, the first thing Matt does when he wakes up is open his leather-bound calendar and look at his agenda.

"I get kidded a lot that I’m a bit of a dinosaur, but I still like to hold a book in my hands," he told the company in an interview.

All of the proceeds from Matt's TODAY’s Original collection will go to the Detroit Children’s fund to benefit the Detroit Edison Public School Academy.

TODAY
Shinola has helped create more jobs in a city once driven by the auto industry. It too fell on hard times, but is now seeing a resurgence.

You can purchase the collection at Shinola's website or visit The Shop at NBC Studios and NBC Universal's online store.

We want to see you using items from Matt's collection! Share photos of yourself and your thank you notes with #LauerNotes.

The collaboration is part of the TODAY’s Original series, during which our anchors create their own products to benefit the charities of their choice. Check out Al and Savannah's contributions!

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