Naked Coke-Can Could Help the Environment
With an estimated 75 billion cans sold every year Coca-Cola is arguably the world’s most recognisable brand. Taking away the trademark colour does look startling, but then so is the environmental impact when all those cans are added up. Designer Harc Lee’s concept can is made from aluminium without any dyes or paint. A pressing machine is used to make the Coca-Cola logo standout, giving the ca...
 

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