Yikes! Hoda gets 4,000 texts after revealing phone number on air

Hoda phone TODAY
Thousands of TODAY viewers contacted Hoda after she accidentally revealed her phone number on air.

Hoda owned up to a very public mistake Friday, having some fun with a breach of privacy she created for herself the day before.

While demonstrating a Samsung wrist watch, Hoda accidentally flashed her personal cell phone number on air. The number appeared only for a second, but that was enough to send thousands of playful viewers to their phones so they could deluge Hoda with calls and messages.

Her voice-mail inbox became full within minutes, and she received more than 4,000 text messages by the end of the day.

"There were a couple of porn ones in there, which I kind of enjoyed," Hoda joked during a phone call Friday to TODAY's Savannah Guthrie before hosting the fourth hour. "But most of the others were just fun."

Here are just a few of texts Hoda received:

  • “Your name autocorrects to Honda Hoda...”
  • "Will u text me so I can show my friend she dont believe me and I bet her $20"
  • "Don't feel bad about the phone # thing. How could you know it would just pop up like that?! Next time, use KL's phone. # Bestsegmentslipupever!"
  • "Hi Hoda !! You goofed !! :-P"
  • "Hi Hoda!! I'm so sorry that you let your number get out on the air but I wanted to let you know that Jeronda and Randy love you guys in Calhoun, Georgia!! Keep up the good work!!"
  • "Just wanted to let you know that you and Kathie Lee are an awesome pair....you always make me happy to watch your show, now plz go get a new number!!!"

Ultimately, Hoda did get a new phone number, replacing the one she has had for the past 15 years.

“I’m an idiot, a complete and total idiot, and I’m embracing it!” she told Guthrie.

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