April 2, 2012 at 7:46 AM ET
On Sunday's "Mad Men," Heinz executive Raymond Geiger (John Sloman) suggested to Don Draper (Jon Hamm) that he get the Rolling Stones to sing a version of "Heinz is on my side" set to their hit song "Time is on my side" for the commercial promoting the company's baked beans.
Draper and Harry Crane (Rich Sommer) set off in pursuit of the Rolling Stones, managing to set up a meeting backstage at their concert at the Forest Hills Tennis Club. Don was dubious but Harry said, "The manager sounded greedy."
Once they arrived at the concert, the meeting kept getting delayed and Harry and Don ended up talking to a couple of college women who managed to get backstage. When one expressed skepticism to Don that the Stones would do a commercial, he said, "They did one for cereal in England … three years ago.” The coed rolled her eyes.
Turns out, the Rolling Stones did do a cereal commercial -- for Rice Krispies. See a copy of that television commercial below.