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Watch celeb yearbook photos come to life in Honda's new Super Bowl ad

From the celebrity yearbook photos to coming to life to the return of Spuds MacKenzie, a handful of companies have once again pulled out all the stops for their Super Bowl commercials this year.

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Get a sneak preview of funny Super Bowl 2017 ads (Spuds MacKenzie returns!)

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Get a sneak preview of funny Super Bowl 2017 ads (Spuds MacKenzie returns!)

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James Cooper, the editorial director from Adweek, joined TODAY on Thursday to offer a preview of some of the commercials that people will be talking about during Sunday's showdown between the New England Patriots and Atlanta Falcons. Companies are spending upwards of $5 million for a 30-second spot out of 80 available slots, up from $2.7 million in 2007, according to figures from Kantar Media.

RELATED: Melissa McCarthy stars in painful — and hilarious — Super Bowl ad for Kia

Here are some of our favorites, including first looks at Super Bowl LI ads by Honda and Bud Light.

Honda's celebrity yearbook

Honda's clever spot takes a bunch of celebrities back to their youth, making their old yearbook photos come alive in an ad for its CR-V SUV. Viola Davis, Magic Johnson, Jimmy Kimmel, Tina Fey, Robert Redford and others go back to where they all began in all its butterfly-collared, poofy-haired glory.

Haunted by the ghost of Spuds MacKenzie

It wouldn't be the Super Bowl without a Bud Light ad, and the brand has literally brought back 1980s favorite Spuds MacKenzie from the dead. This isn't the crazy, party-dog Spuds of the '80s, however. It's his ghost, and he's more concerned about making sure this guy understands the importance of hanging out with friends, although having a few beers while he's at it wouldn't hurt. Before you get excited about a Spuds renaissance, he's only back for this commercial and then will return to the after-life.

RELATED: Budweiser's new Super Bowl ad highlights immigrant journey of founder

Humpty Dumpty does his taxes

Turbotax uses beloved nursery rhyme favorite Humpty Dumpty to show that you can do your taxes anywhere using their tax software, even sitting on a wall.

Yellow Tail joins the big game

The Australian company is the first wine brand to produce a Super Bowl ad in 40 years, according to Adweek. The ad features new spokesman "Yellow Tail Guy" along with two things Australia is known for producing in abundance - kangaroos and supermodels (Ellie Gonsalves in this instance).

Skittles romance

A family, a burglar, the police, and just about everybody reaps a bounty of Skittles by taking advantage of a boy's crush on their daughter. This one was released on Jan. 24 and already has racked up millions of views.

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Watch Kia's hilarious Super Bowl commercial starring Melissa McCarthy

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Watch Kia's hilarious Super Bowl commercial starring Melissa McCarthy

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Follow TODAY.com writer Scott Stump on Twitter.

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