Pop Culture

Unseen photos capture start of Beatlemania

They have been gathering dust in a basement for more than 40 years, but now U.S. photographer Mike Mitchell has decided to auction a group of pictures which capture the moment the Beatles became a worldwide phenomenon.

Mitchell, now in his mid-60s, was given a press pass to the Fab Four's first U.S. concert at the Washington Coliseum in 1964, just two days after their breakthrough television appearance on The Ed Sullivan Show.

  • Slideshow Photos

    Mike Mitchell/Christie's / CHRISTIE'S

    Image: Photos of Beatles' First US Concert to Be Auctioned Off

    Rare Beatles photos up for auction

    A collection of never-before seen pictures of the Fab Four taken in 1964 are going up for sale at Christie's on July 20.

  • Image: Photos of Beatles' First US Concert to Be Auctioned Off

    Rare Beatles photos up for auction

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    Fab Four -

    The Beatles giving their back to the camera in 1964. This picture, taken by the photographer Mike Mitchell when he was 18, is part of a collection of 50 unpublished and never-before-seen photographs of the Beatles' first visits to the United States in 1964. The works were unveiled on June 10 at Christie's auction house in London and will go under the hammer at its New York branch on July 20.

    EPA / EPA
  • Image: Photos of Beatles' First US Concert to Be Auctioned Off

    Rare Beatles photos up for auction

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    Making a point -

    This shot of Paul McCartney, left, and John Lennon, taken by Mike Mitchell in 1964, is part of the collection of photos being auctioned at Christie's in New York on July 20.

    EPA / EPA
  • Image: George Harrison

    Rare Beatles photos up for auction

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    Ax man -

    George Harrison plays the guitar during a concert in 1964. This picture, taken by the photographer Mike Mitchell when he was 18 years old, is part of a collection of previously unpublished photos of the Beatles that are going up for auction at Christie's in New York.

    EPA / EPA
  • Image: Ringo Starr

    Rare Beatles photos up for auction

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    Yeah, yeah, yeah -

    In this shot from Mike Mitchell's collection, Ringo Starr playing his drums during a concert in 1964.

    EPA / EPA
  • Image: Mike Mitchell

    Rare Beatles photos up for auction

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    Man behind the camera -

    Photographer Mike Mitchell stands by some of his shots of The Beatles that are being exhibited at a hotel in London. The collection of 50 pictures entitled 'Beatles Illuminated' is expected to sell for $100,000 when they are auctioned in New York on July 20.

    AP / AP

He was back later that year to cover their concert in Baltimore, by which time their fame had grown considerably.

"I heard the music and I had to be there," said Mitchell, surrounded by a selection of the black-and-white images which had a spontaneity that many later photographs lacked.

He is selling the collection through Christie's auctioneers in New York on July 20, and is exhibiting them in London first to raise awareness among potential bidders.

"Things were much different back then," he told Reuters on Friday. "There was no big security presence, the press wasn't corralled and I was free to sort of embrace my own ambition."

Several of the pictures, valued at between around $1,000 to $6,000 each, are taken from unusual vantage points and focus on particular details.

The photograph chosen by Christie's to illustrate the collection shows the four Beatles from behind looking into the bright lights that would follow them wherever they went after the outbreak of "Beatlemania" in 1964.

Another was taken from the side of a table behind which the four musicians sat for a press conference, while others focus solely on Ringo Starr's hands or Paul McCartney's feet on a stage littered with sweets thrown by screaming fans.

'Squeezed' by housing crisis
Mitchell, who was 18 when he took the photographs, said that by the 1970s he knew he had been privileged to be a part of rock and roll history.

And when he was caught out by the recent U.S. housing crisis he decided it was time to dust off his archive and sell them. The collection is estimated to be worth around $100,000.

"You cannot forget 8,000 screaming girls," he said of his earliest memories of the Beatles. "It was like the birth of my generation."

He said that he tried to do what other photographers at the events were not doing, explaining images' personal style.

Cathy Elkies, head of Iconic Sales at Christie's in the United States, said she knew she was on to "something extraordinary" the moment she saw the images via email.

"There's a lot of Beatles images out there, no question," she said. "(But) they are amazing, highly intimate, high-access kinds of images ... To find a treasure trove of art — you just don't find that any more."

She said the surviving two Beatles and the families of John Lennon and George Harrison may well come to see the pictures before they go on sale.

Elkies added that the relatively modest prices meant buyers could range from serious pop collectors to private individuals wanting a piece of Beatles history.

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