'Reading Rainbow' finishes Kickstarter campaign strong with $5.4 million

Reading Rainbow

Like a butterfly in the sky, the "Reading Rainbow" Kickstarter project went five times as high as its original goal, raising $5.4 million when the campaign officially ended on Wednesday. It turns out that a catchy theme song, nostalgia and promoting children's literacy is a recipe for success: The crowdfunding campaign hit its original goal, $1 million, in only 11 hours and went on to become the most-backed Kickstarter project in history

Not only that, but the project also raised some serious cash from "Family Guy" creator Seth MacFarlane, who pledged to match every dollar up to $1 million — provided donors passed the $4 million mark. They did, and the project to bring "Reading Rainbow" to the Web, smartphones and game consoles ended up raising a total of more than $6.4 million.

Burton has yet to release a teary "thank you" video for his fans, but he did take to Twitter to share the good news.

Wait,+wait…+the+champagne+toast+is+kicking+in.+What+I+meant+to+say+was+$6.408,916+is+what+we+have+raised+thanks+to+all+105,+857+of+you!

—+LeVar+Burton+(@levarburton)+July+2,+2014+

Keith Wagstaff writes about technology for NBC News. He previously covered technology for TIME's Techland and wrote about politics as a staff writer at TheWeek.com. You can follow him on Twitter at @kwagstaff and reach him by email at: Keith.Wagstaff@nbcuni.com

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