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Orange juice, the former breakfast drink of choice, is seeing its lowest sales in 15 years, with a decrease of 33 percent in the last decade.
One of the presumed causes is the steep rise in cost: Orange juice averaged $4.40 per gallon in 2003 and has since risen to $6.20.
Do you still drink the once-beloved breakfast staple or have you moved on to something else? Send us your morning drink of choice using #OrangeJuiceRoom on Facebook, Twitter, Instagram and Vine.