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For 3,000 fans in London Tuesday, there was only one place to be: Screaming just outside the red carpet for One Direction's premiere of "This is Us," their 3-D concert film. And TODAY's Michelle Kosinski was on hand to capture some of the fan frenzy — and risk both their enthusiasm and ire.
"So if I tweeted that I didn't like One Direction, would you come and, like beat me up?" she asked one "Directioner."
Fortunately, the fan could keep things in perspective: "Nah, I'm not that kind of fan."
But not every fan seems quite so much in control. The band was unknown three years ago, having been cobbled together on "X Factor" into a group. They lost the show, but creator/judge Simon Cowell signed them anyway and the fivesome of Zayin Malik, Harry Styles, Louis Tomlinson, Liam Payne and Niall Horan have gone on to sell millions of records and draw screams from a wide demographic of fans. Now, they have their own documentary, directed by "Super Size Me's" Morgan Spurlock.
"They're just really sweet, cute," said one fan.
"They just changed my life," said another.
Meanwhile, on this side of the pond the One Direction crowd has already started to assemble on the TODAY plaza in anticipation of their Friday concert. As TODAY's Al Roker pointed out, there are already around 80 people camped out, including some infants, eagerly awaiting the band's triumphant return to the show.
"One Direction: This is Us" opens in the U.S. Aug. 30.