NBC renews 'The Voice' for two more cycles
NBC has picked up "The Voice" for two additional cycles.
The network said Tuesday that the singing-competition series would return for two additional cycles for spring and fall 2013.
"This pickup will assure the many dedicated 'Voice' fans that this innovative show will continue to bring some of the most talented new voices to the world’s attention through all of next year,” NBC Entertainment chairman Robert Greenblatt said in a statement.
The series, which shifted to fall from a spring schedule for its third season, recently added a spring cycle, with Usher and Shakira subbing for original judges Cee Lo Green and Christina Aguilera for its fourth cycle. (Blake Shelton and Adam Levine will continue to serve as coaches for both runs.)
"The Voice's" fall ratings performance, though down from its strong sophomore run, has validated the fall move. After growing in its second week, hitting a high of a 4.7 rating among adults 18-49 on Sept. 17, "The Voice" dropped only 11 percent to a 4.2 against Monday's premieres of the CBS comedy block and ABC's "Dancing With the Stars" and topped both for the night. Even with its stronger numbers from earlier in the year, "The Voice" often was eclipsed in the demo by CBS.
Season-to-date, "The Voice" is averaging a 4.5 rating through its first two Mondays in the demo and a 4.3 on Tuesdays. In total viewers, the Carson Daly-hosted series is averaging 12.9 million total viewers on Mondays and 12.5 million on Tuesdays, according to Nielsen, ranking as the Nos. 1 and 2 nonsports telecasts among the Big Four in the demo. Year-over-year, NBC's Monday schedule has posted a 122 percent growth in the demo.
Shakira and Usher will return in spring 2013 for the fourth cycle, with Levine and Shelton also remaining through the fourth run, as was previously reported.
“With the addition of Usher and Shakira as rotating coaches to join Christina, Cee Lo, Adam and Blake in the next cycle, we know that this incredibly addictive program will remain even more relevant as we move forward through this exciting season,” Greenblatt said. "My hat is off to John de Mol, Mark Burnett and everyone who produces this classy and highly entertaining show for us."
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