Pop Culture

Music labels used to make stars, but what does it take now to be a modern superstar?

The Grammy Awards is always a parade of the biggest stars in the music industry, like Beyonce, Adele, Drake and Kanye. Reporting for Sunday TODAY, Hoda Kotb looks at what it takes to make it big in the modern music age.

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Music labels used to make stars, but what does it take now to be a modern superstar?

Play Video - 3:46

Music labels used to make stars, but what does it take now to be a modern superstar?

Play Video - 3:46

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