Kind of a big deal! Journalism school to be named after Ron Burgundy

Nov. 19, 2013 at 1:28 PM ET

FILE - This 2004 file photo originally released by Paramount Pictures shows Will Ferrell as anchorman Ron Burgundy in "Anchorman: The Legend of Ron Bu...
Frank Masi / AP
Emerson College President Lee Pelton said "Anchorman" character Ron Burgundy "understands the power of media, as well as hairspray, firsthand."

It's kind of a big deal that Emerson College is changing the name of its school of communication.

The college in Boston will rename the school — for one day only — the Ron Burgundy School of Communication on Dec. 4 to honor the fictitious television anchorman.

Actor Will Ferrell, in character, is scheduled to share his path to journalism greatness with students. His visit will include a news conference, the renaming ceremony and a screening of "Anchorman 2: The Legend Continues." Ferrell, as himself, will introduce the movie.

Scotchy scotch scotch! Ben & Jerry's unveils 'Ron Burgundy' ice cream

College President Lee Pelton says Burgundy "understands the power of media, as well as hairspray, firsthand."

Burgundy, known for telling people he's "kind of a big deal," says he hopes to let students know how hard it is to make it to the top, in his words, "especially if you don't have good hair." 

Video: TODAY’s Willie Geist channels Ron Burgundy, the preening news anchor played by Will Ferrell, after visiting “Anchorman: The Exhibit” at the Newseum journalism museum in Washington, D.C.