June 19, 2013 at 9:00 AM ET
Well, thanks to John Mayer, Joanna Rohrback can now add another 4 minutes, 23 seconds to her 15 minutes of fame. In the video for his new single "Paper Doll," the singer and serial dater has placed the creator of "Prancercise" -- the half-horsey-dance, half-skipping exercise method that went viral at the end of May -- front and center.
Mayer himself makes no appearance in the video, which opens on Rohrback giving a short introduction, noting that it's good to have a "prance to romance to." She then offers medical warnings to consult a physician if you're pregnant or nursing before undertaking the prance. The rest of the video is of her horse-skipping down an empty suburban street on a sunny day while Mayer's "Paper Doll" plays and the lyrics scroll by at the bottom of the screen.
Mayer clearly wanted to call attention to his words with the video, and the meaning behind the lines has already generated some discussion. Over at Rolling Stone, the suggestion is that the song is about Mayer's former girlfriend Taylor Swift (whose "Dear John" was supposedly about their relationship, and which Mayer said "humiliated me"). Lyrics like "You're like 22 girls in one" (Swift has a song, "22") and the repeated use of the color red (the title of Swift's latest album) are clues, says the magazine, which then allows the words could actually be about any breakup with any girl.
Now, if we could only get Perry, Swift, Mayer and Rorhback to start prancing down the street -- that would be a video to remember.