Jessica Simpson

Jessica Simpson's naked Elle cover censored at grocery store

March 24, 2012 at 7:30 PM ET

Hearst Magazines via Reuters
A pregnant Jessica Simpson is pictured on the cover of the April 2012 issue of Elle magazine in this handout obtained by Reuters March 7, 2012. Simpson has taken a page from Demi Moore's celebrity playbook in a nude cover photo for the April issue of the magazine, and the singer and actress has confirmed the baby will be a girl. The issue officially hits newsstands on March 20. REUTERS/Hearst Magazines/Handout (UNITED STATES - Tags: ENTERTAINMENT PORTRAIT PROFILE SOCIETY TPX IMAGES OF THE DAY) NO SALES. NO ARCHIVES. FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. IT IS DISTRIBUTED, EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS. NO COMMERCIAL USE

Not everyone is raving about Jessica Simpson's naked, pregnant body on the cover of April's ELLE magazine -- including some customers at a Safeway supermarket in Tuscon, Ariz.

Photos from Us: Nude pregnant celebs

The attention-grabbbing cover image, in which the 31-year-old star barely conceals her naked form, has been covered up with pieces of cardboard or simply turned around, the Arizona Daily star reports.

A spokeswoman for the grocery chain said it made the move to censor the cover following "multiple complaints" about the "Fashion Star" mentor's photo.

Photos from Us: Jessica's bump watch

The singer said in a recent interview that that Demi Moore-aping pic was all her idea.

"They didn't even ask me to do that," she said on Ryan Seacrest's KIIS-FM radio show. "It was my idea. It kind of just seemed a natural thing for me to do."

Photos from Us: Most-talked about pregnant celebs

"I'm like 170 pounds and I wanted to pose nude," she explained. "I try to be like 110 pounds. It's funny to be at your heaviest and feel the most confident. I just take such pride in being a mom! I just love my body more than ever now."

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