April 9, 2012 at 9:09 AM ET
Clint Eastwood has a message for the owner of a furniture company selling products branded "Clint" and "Eastwood": Do you feel lucky?
The Oscar-winning actor and filmmaker has sued a company called Evofurniture, as well as a website called Inmod.com and its domain name owners Alan Finkelstein and Casey Choron, for allegedly offering for sale entertainment centers, ottomans and chairs named after one of the most iconic Hollywood figures of all time.
In a complaint filed in Los Angeles Superior Court this week and obtained by The Hollywood Reporter, Eastwood claims Evofurniture and the Inmod site "are continuing to use Mr. Eastwood's name, identity and persona for the purpose of attracting attention to the infringing products...."
Further, Eastwood claims the stores have used marketing statements such as:
"When you're invited into a person's home, you get to see the good, the bad and the ugly. When visitors come to your home, the Clint 47'' Entertainment Center makes your family room alone look like you live in a perfect world of a million dollar baby"
"Whether your favorite movies are westerns from the 1970s or dramas from the 2000s, you need a comfortably stylish place to hang out and watch them. If you're planning on having friends over for Dirty Harry marathons, then you definitely need something hip and modern. What you need is the Clint 71'' Entertainment Center."
The bolded portions above (also bolded in the lawsuit) are references, of course, to Eastwood movies. The actor-filmmaker claims the furniture stores didn't seek permission to trade on the goodwill associated with his name and his movies. "Accordingly," says the complaint, "Defendants are liable to Mr. Eastwood for the infringement of his rights."
Eastwood is seeking a permanent injunction against the use of his name, image and other rights of publicity, as well as unspecified damages.
We reached out to the defendants via the Inmod website and will update with a response. A search of the website for "Clint" and "Eastwood" did not pull up any furniture, so perhaps the allegedly infringing products already have been taken down.
The suit, filed by attorneys Charles Harder and Jeffrey Abrams at Wolf Rifkin Shapiro Schulman & Rabkin, alleges two causes of action for misappropriation of right of publicity.