IE 11 is not supported. For an optimal experience visit our site on another browser.

Ask a sexologist: Why do we love 'Fifty Shades'?

We know Hoda is a fan of "Fifty Shades of Grey," and the national obsession with the S&M bestseller continues unabated. Author E.L. James herself has admitted that it's (ahem) not going to win awards for writing anytime soon. So what's the appeal?Kinky sex, of course. Sexologist Logan Levkoff explained the draw of BDSM (that's bondage, domination and sado-masochism) lit and the props that go along

We know Hoda is a fan of "Fifty Shades of Grey," and the national obsession with the S&M bestseller continues unabated. Author E.L. James herself has admitted that it's (ahem) not going to win awards for writing anytime soon. So what's the appeal?

Kinky sex, of course. Sexologist Logan Levkoff explained the draw of BDSM (that's bondage, domination and sado-masochism) lit and the props that go along with it in excruciating detail. She brought an assortment of ties and adult novelties that couples can use if they're looking to bind one another to things or get smacky. She also explained that many people are just being introduced to this kind of erotica for the first time, and that "the brain is the biggest sex organ."

"Which one is the whip?" asked Hoda, poking gingerly through the naughty pile.

"I think that's a riding crop," sighed KLG, who has been "over it" for a while now.

Julieanne Smolinski is a TODAY.com contributor who plans to frame and sell pictures of KLG's "girl, please" face.

More: Are more women buying rope because of 'Fifty Shades'?

Hoda recommends 'Fifty Shades of Grey' to her mom

‘Fifty Shades’ author ‘stunned’ at success of erotic trilogy

KLG and Hoda have a short talk about length