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'Ari Gold' plugs new book, offers advice to Jeremy Piven

Actor Jeremy Piven talks to TODAY's Matt Lauer in character as Ari Gold, the fictional agent he played on "Entourage." "Ari" plugs his new book, "The Gold Standard," and tells his real-life alter ego he should be doing Hollywood blockbusters instead of PBS's "Mr. Selfridge."
/ Source: TODAY

Actor Jeremy Piven talks to TODAY’s Matt Lauer in character as Ari Gold, the fictional agent he played on “Entourage.” “Ari” plugs his new book, “The Gold Standard,” and tells his real-life alter ego he should be doing Hollywood blockbusters instead of PBS’s “Mr. Selfridge.”