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Generations of women bond in Apple’s emotional new holiday ad

Grab those tissues and get ready for another tearjerker from Apple. 

The tech company released its newest holiday ad, 'The Song,' on Sunday, which features a young woman putting her spin on a matriarch's vinyl record for an emotional holiday gift that bridges generations. As of Monday, the 90-second video had collected almost 1 million views on YouTube.

The video opens with a young woman sifting through a collection of vintage vinyl albums when she stumbles upon a record marked Dec. 4, 1952, from “Valerie, to Raymond with Love.” The girl plays the record, which begins with, “My darling Raymond: Though you can’t be here for the holidays, we’ll always be together in my heart.”

Much of the video shows the young woman's use of Apple products and software to incorporate guitar, harmonies and other studio touches into the song, leading up to the moment she shares it with the family matriarch, who presumably recorded the original. An Apple spokesperson confirmed to TODAY.com that the original vocals for the ad were recorded recently in a Voice-O-Graph machine, a small recording booth that first gained popularity in the 1940s.  

Last year, Apple released “Misunderstood,” another heartwarming ad that follows a boy at a family holiday party, where he appears to be withdrawn with his phone until his family realizes he’s been recording and editing a video of the day’s festivities.

Follow TODAY.com writer Chris Serico on Twitter.

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