We'd like to draw your attention to an important issue: Shirtless male models are holding cute, adoptable dogs.
Pet adoption seems so exciting, all of a sudden, right?
More Pets and Animals videos
Meet the exotic animal that smells just like buttered popcorn!
Sea otter, polar bear and more cute animals enjoy snow day at Oregon Zoo
Dog saves injured owner’s life, keeps him warm for 20 hours in snow
How smart is your dog? TODAY anchors put their pooches to the test!
"We want people to see that rescuing animals is a heroic act, and a beautiful thing," Louie's Legacy founder Emily Gear told TODAY in an email.
For photographer and pit bull advocate Mike Ruiz, it's the third time he's volunteered to shoot the Louie's Legacy calendar.
Ruiz said the message he's trying to get across is that "we are willing to do pretty much anything to help the animal rescue process."
That includes featuring good-looking pups, who are all either up for adoption, or have been adopted through Louie's Legacy.
The humans — also volunteers — were chosen in part because of what nature gave them, and partly because of their commitment to animal welfare.
That includes actor Brett Azar, who "played the naked body of Arnold Schwarzenegger in the latest Terminator movie, 'Terminator Genisys,'" he said. "It was my body and they computer animated his face on my head."
Where were we? Oh, right — puppies! Azar also calls himself a "big-time animal lover," who's glad this calendar helps him show the world that pet adoption is compelling.
"I'm a huge dog lover and big believer in animal rescue shelters and adoption," he said, adding that he is also possibly looking for a good home.
"I am single," he said.
Last year's calendar netted about $13,000 for Louie's Legacy. That money helped care for the 1,700-some cats and dogs the nonprofit cares for annually.
Just to give you some idea of what that means: One calendar's sale will get four puppies vaccinated. Three calendars will pay to spay or neuter a pet, while "20 calendars purchased for family members over the holidays will provide heartworm treatment for one dog," said Gear.
Do it, to make 2017 the best year ever, for you and the animals.