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Duck enjoys the sprinklers in Massachusetts

Is it horrible that I look at this image and hear Gilbert Gottfried's voice, or just extremely good marketing on the part of Aflac?
Water droplets splatter on the beak of a Pekin duck as it cools off under a sprinkler at the MSPCA at Nevins Farm in Methuen, Mass. Thursday, July 21, 2011. Temperatures are expected to soar above 90 degrees in some locations in the state.
Water droplets splatter on the beak of a Pekin duck as it cools off under a sprinkler at the MSPCA at Nevins Farm in Methuen, Mass. Thursday, July 21, 2011. Temperatures are expected to soar above 90 degrees in some locations in the state.Mary Schwalm / The Eagle-Tribune via AP

Is it horrible that I look at this image and hear Gilbert Gottfried's voice, or just extremely good marketing on the part of Aflac?