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Are adorable pandas worth the price of saving?

It’s easy to see why the undeniably adorable giant panda is the poster animal of the conservation movement, but a growing number of wildlife experts are questioning whether it’s sensible to invest millions of dollars into one species. NBC’s Kate Snow reports.
Giant panda
TODAY

It’s easy to see why the undeniably adorable giant panda is the poster animal of the conservation movement, but a growing number of wildlife experts are questioning whether it’s sensible to invest millions of dollars into one species. NBC’s Kate Snow reports.