Apple's big iPad reveal goes to the dogs

March 7, 2012 at 3:45 PM ET

It was Apple’s big day – the day the new iPad was revealed in San Francisco. Everything was as slick and seamless as the content that cascades smoothly across an iPad screen. Spectacular images sprang to live on the stage as Phil Schiller, Apple’s senior vice president of worldwide marketing, extolled the new device’s built-in camera and its powerful image-editing capabilities.

Apple's senior vice president of Worldwide Marketing Phil Schiller talks about the built in camera on the new iPad during an Apple event in San Francisco, California March 7, 2012. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

But giving an unintended new meaning to the term “dog and pony show,” the pooch that appeared on the screen behind Schiller was so cute and charismatic that it threatened to overshadow Apple’s latest quantum leap in consumer tech – not to mention lap up poor Schiller with an enormous tongue and swallow him whole.

It just goes to show that every dog has its day – even when it’s iPad Reveal Day.