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'Wake me up when I'm skinny' maternity T-shirts spark backlash

June 6, 2014 at 12:53 PM ET

When the pressure for the perfect body – even during pregnancy – doesn't go far enough, maternity wear can now say it for you.

A Pea in the Pod, a popular store that sells stylish clothes for moms-to-be, is under fire for offering maternity T-shirts with messages that some say are offensive because they fat-shame women with baby bumps.

“Wake me up when I’m skinny,” one $48 shirt reads.

“I miss my waist,” proclaims another.

One critic on Jezebel.com said the tops reinforce the notion there is something wrong with a woman’s body during pregnancy.

Women have also taken to social media to complain, writing on Twitter that the T-shirt slogans aren’t funny or clever, calling them “disgusting,” “disrespectful” and “in poor taste.” “Pregnant does not = fat,” one woman wrote.

Destination Maternity Corporation, the Philadelphia-based parent company of A Pea in the Pod, said in a statement Friday that the firm has responded quickly to the controversy. 

"We have taken immediate reaction to remove a T-shirt from our stores and website that was perceived as offensive," company officials said in a statement. "We apologize to anyone we may have unintentionally disappointed. We strive to offer products that celebrate pregnancy and are committed to supporting the health and wellness of moms-to-be and their families."

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apeainthepod.com

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