If you're someone who uses a smartphone to stay amused (or awake!) while trying to feed your baby in the middle of the night, an inventive dad has just the contraption for you.
Essentially a cell phone holder that clips on to a baby bottle, the invention is known as the Swipe & Feed.
The product aims to help you satisfy your hungry child while simultaneously being the person who likes your friends' Facebook posts at 3 a.m. When your child looks lovingly in your eyes, you'll be able to give him or her a quick smile and get right back to that game of Candy Crush.
More Parents videos
Watch the triumphant moment this boy with autism zips up his jacket all by himself
How one woman’s memory of her mom’s home remedies led to a ‘Godwink’
Watch this baby stop crying after smelling mom’s dirty laundry!
This week’s funniest parents on Facebook
The Swipe & Feed, which is not yet for sale in stores but is now on Kickstarter, fits most popular phones and wide-mouth baby bottles.
The product was developed by Tim Causa, a recruiter for Fortune 500 companies who wanted to find a way to use his phone during midnight feedings.
Follow TODAY.com writer Scott Stump on Twitter.