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It has been well-documented that those mall Santas can scare the heck out of little kids, and they are just big-bellied dudes in a red suit. So it's no surprise a large-eared, giant bunny in fake fur elicits fear.
Yes, the Easter Bunny terrifies many of the kids of TODAY fans who shared photos on Facebook of their little ones having less-than-joyous reactions to the big rabbit.
Given some of the downright scary costumes these Easter Bunnies are wearing, we totally empathize with the kiddos and hope that jelly beans and Peeps were a part of their post-photo-op recovery.