Orange Room

Orange juice sales drop: Are you still squeezing it?

Oct. 15, 2013 at 9:21 AM ET

Video: NBC’s Tamron Hall takes a look at the sudden drop in sales for the once-popular citrus beverage, citing a steep price hike in recent years, and asks for users to share their morning drink of choice using #OrangeJuiceRoom.

Orange juice, the former breakfast drink of choice, is seeing its lowest sales in 15 years, with a decrease of 33 percent in the last decade. 

One of the presumed causes is the steep rise in cost: Orange juice averaged $4.40 per gallon in 2003 and has since risen to $6.20.

Do you still drink the once-beloved breakfast staple or have you moved on to something else? Send us your morning drink of choice using #OrangeJuiceRoom on Facebook, Twitter, Instagram and Vine.



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