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Home Depot apologizes for racist tweet

Nov. 8, 2013 at 7:18 AM ET

Video: The company has apologized about a tweet some say was racist. It featured a photo of two African-American men and a man in a gorilla costume playing the drums and read, “Which drummer is not like the others?”

A racist tweet sent from an outside agency landed Home Depot in a hornet’s nest of trouble on Thursday.

The company quickly pulled the tweet and issued an apology after many spoke out on Thursday.

They later announced they'd cut ties with the agency and individual responsible. 

Home Depot is not naming the firm or individual involved in the tweet, but tells NBC News they're reviewing internal policies. 

"We're also closely reviewing our social media procedures to determine how this could have happened, and how to ensure it never happens again.” 

Here's what users had to say in response to the initial tweet:


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