TODAY is working with American Express to celebrate small businesses all week long, and Jill Martin will be on the show tomorrow with a small business edition...
Panicking that you haven't picked your Halloween costume yet? You've come to the right place.
The website Influenster helped get to the bottom of which candy is each state's favorite on Halloween and which one the country loves the most.
TODAY is looking for the biggest Chicago Cubs or Cleveland Indians fan who is dreaming of going to the World Series.
Ben Duke only had seconds to make sure a tiny dog named Boo Boo could escape the frightening situation.
Ken Bone was just a regular U.S. citizen before he stood up to ask a question at the presidential debate and became an internet hero.
Yes, the "Waffle House Index" is a real thing.
One Yankees fan nearly blew his wedding proposal on the Jumbotron because he couldn't find the engagement ring after it popped out of the box.
A photo of two different magazines — one geared for boys, the other girls — has gone viral because of the stereotypes suggested by the headlines on each.
If you can't imagine anything cuter than Charlie, TODAY's very own puppy with a purpose, then just wait until you see his animated transformation.
When he heard those familiar notes of the 'Star-Spangled Banner,' pole vaulter Sam Kendricks, a second lieutenant in the U.S. Army reserve, knew what he had...
Michael Phelps nearly melted rival Chad Le Clos with his mind before Monday's race with the meanest game face of all time.
U.S. Olympic athletes such as Serena Williams and the women's saber team have overcome long odds to compete in Rio, but you don't have to be an Olympian to...
A golden retriever named Joey, who was spooked by fireworks on July 4th, calmed down with a little help from his owner's mother and an iPad.
An Alabama teen spent 45 minutes stuck in a giant costume head of Barney the dinosaur before firefighters were able to pry it off.
See the little boy caught on a neighbor's surveillance camera who couldn't resist stealing a hug with their dog in the garage.
The Texas town of Sugar Land has drawn criticism over a new bronze statue in its town square depicting two women snapping a selfie.
The colorful post-it war waged by two ad agencies on building windows in Manhattan came to an end with a colorful creation on TODAY.
Retired schoolteacher Ella Mae Colbert, 100, overcame rain drops and a fall to unofficially set an age-group world record in the 100-meter dash.
Meteorologist Liberte Chan faced backlash over her dress choice this weekend — and a surprising on-air development.
Are you or a loved one celebrating a birthday or anniversary? Let us know your story, and there's a chance we'll celebrate your milestone on TODAY.
From Jennifer Lawrence's hair color to Lady Gaga's silver locks, gray hair is here to stay.
Let's raise a glass to our buzzy social media hub with this sunny vodka drink.
On Thursday, just moments after Beyonce revealed her own athleisure line, the company stirred up a brand new controversy — and immediately got stung by the...
At Wednesday's democratic debate, CNN moderators dropped the ball on one big question puzzling the electorate.
TODAY working with our sponsor IAMS wants our viewers to join in Wrangler's sendoff. Send us pictures of your pets on Twitter with the hashtag #WeLoveWrangler....
It had to happen sooner or later, but it's time for the lovable pup to spread his wings and fly.
Rather than reward customers by the visit, stars will be given out based on how much you spend.
The pup was in such rough shape, Dr. Mathis feared he would have to put her to sleep.
White actor Joseph Fiennes being cast as Michael Jackson in an upcoming film has caused controversy amidst the debate about the lack of diversity in the Oscars....
From plunging necklines to unexpected colors, the stars did not hold back with their fashion choices at this year's Golden Globe Awards.
The Golden Globes red carpet is rolled out and the stars are dressed to the nines! Vote for your favorite look.
The year is nearly over, so how about taking a look back at the stories that had readers most charged up (and clicking!) through 2015?
'Tis the season — for TIME's Person of the Year!
A German supermarket commercial has gone viral thanks to a stunning plot twist involving a family gathering together for Christmas.
Adorable new photos of Princess Charlotte have royal watchers wondering what toy is bringing a smile to the little one's face.
The smell of freshly baked cookies might catch your nose, but for Meredith Vieira it is the birthday cakes. The family-run Riviera Bakehouse in New York is...
A family-run restaurant called The Greek not only has the best Greek food in New York, but the best outside of Athens, says actor Paul Bettany.
Comedian Iliza Shlesinger loves vintage T-shirts. Stocked with plenty of old rock band and vintage logo T-shirts, Kelly Cole in Los Angeles is Schlesinger's...
Z100 radio host Elvis Duran loves small businesses and talks his favorite tavern in New York. Duran visits Walker's regularly and knows the waiters, waitresses...
Every community has great small businesses. And to keep those businesses — and the community — running, owners wake up every day to bake bread, make deliveries,...
Bravo's Andy Cohen dishes about his favorite locally owned businesses from New York City to the Hamptons.