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Ryan Lochte cost himself 'millions and millions' in scandal, Bob Costas says

NBC Sports’ Bob Costas tells TODAY in Rio that he thinks the scandal surrounding Ryan Lochte, Jimmy Feigen and other members of the U.S. Olympic swimming team might be “a little more than a footnote” in Olympic history, but not a “dominant story.” Costas says that Lochte “probably cost himself millions and millions of dollars” from the potential loss of endorsements.

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Ryan Lochte cost himself 'millions and millions' in scandal, Bob Costas says

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Ryan Lochte cost himself 'millions and millions' in scandal, Bob Costas says

Play Video - 2:06

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