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Retailers using smartphone data to track customers

Chances are a store you shop in has tracked you either by your smartphone or via surveillance camera to better customize your shopping experience. But is it also an invasion of privacy? TODAY digital lifestyle contributor Mario Armstrong and Alex Morrison of Grey Advertising discuss retailer tracking.

Chances are a store you shop in has tracked you either by your smartphone or via surveillance camera to better customize your shopping experience. But is it also an invasion of privacy? TODAY digital lifestyle contributor Mario Armstrong and Alex Morrison of Grey Advertising discuss retailer tracking.