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Patriotic style: Team USA reveals Olympic Opening Ceremony uniforms

Today
The TODAY anchors got into the Olympic spirit, dressing up in the official Team USA uniforms as Ralph Lauren's David Lauren (center, left) made the big reveal.

The 2014 Sochi Winter Olympics are only two weeks away, and so it’s about time we got a close look at our athletes' festive wardrobe. They're 100 percent made in the USA — thanks to Ralph Lauren.

The all-American designer crafted the official Opening Ceremony and Closing Ceremony parade uniforms for the U.S. teams and they’re quite patriotic: The ensembles feature a classic color palette of red, white and navy. The Opening Ceremony look, revealed exclusively on TODAY Thursday, includes a knit patchwork cardigan emblazoned with stars ($598), paired with a cream cotton turtleneck sweater ($245), slim-fitting white fleece athletic pants bearing the “Team USA” label ($165), black leather boots with bright red laces ($395) and a cotton belt accented with American graphics ($75). Of course, there’s also a reindeer hat ($95).

Today
The official Opening Ceremony uniform, designed by Ralph Lauren, is modeled by Olympic professional ice hockey player Zach Parise.
Today
Olympic ice hockey player Julie Chu models the Opening Ceremony uniform, which was made in America.

The full look was modeled on TODAY Thursday by the Olympic athletes themselves — American curlers Jessica Schultz, 29, and Jared Zezel, 22, both from Minnesota — as well as the TODAY anchors, who joined Ralph Lauren's David Lauren for the big reveal.

While the prices might seem a bit steep, it should be noted that 100 percent of the proceeds of the Limited Edition Team USA Opening Ceremony Cardigan will be donated to the U.S. Olympic Committee, an organization supporting our nation's best athletes.

You’ll also be supporting our domestic manufacturers: Ralph Lauren looked to his home country for sources, which means the wool hails from Oregon, was spun in Pennsylvania, then yarned in North Carolina, before being knitted in California by the husband-and-wife team Ball of Cotton.

The emphasis on having the uniforms manufactured domestically came in the wake of controversy over the Team USA outfits from the London 2012 Olympic Games. Ralph Lauren was heavily criticized for having manufactured the clothing in China. The U.S. Olympic Committee announced that while it was too late to change the outfits ahead of the London Games, it had agreed with Ralph Lauren to make apparel for the 2014 Olympic Winter Games domestically.

This partnership marks the fourth time Ralph Lauren has been an official outfitter of the U.S. Olympic & Paralympic teams. Last fall, the brand revealed the Team USA’s Sochi 2014 uniforms, including wool peacoats adorned with a red banner stripe and patriotic patch, fair isle sweaters, and wool turtlenecks with reindeer and snowflake motifs. 

Today
U.S. Olympians celebrated the start of the 100-day countdown to Sochi by showing off apparel made in America.
Today
Figure skater Evan Lysacek and ice hockey player Julie Chu showed off Ralph Lauren's U.S. Closing Ceremony parade uniforms for Sochi on Oct. 29, 2013.

In addition, Ralph Lauren designed a unique collection of village wear apparel and accessories for the teams. The village collection includes a mesh polo, a half-zip mockneck pullover, a long-sleeved Team USA T-shirt, and a full-zip fleece sweatshirt.

The U.S. apparel is available online on the Ralph Lauren site and the Team USA site, as well as in select Ralph Lauren retail stores and department stores. 

  • Slideshow Photos

    Carlo Allegri / R-Allegri

    Lolo Jones

    Road to Sochi 2014: Team USA Olympic hopefuls

    More than 100 Team USA hopefuls for the 2014 Olympic Winter Games gathered at a media summit in Park City, Utah between Sept. 29 and Oct. 3, 2013, posing for portraits to show off their sports.

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    United States Olympic Winter Games Snowboarder Justin Reiter poses for a portrait at the 2013 Team USA Media Summit in Park City, Utah.

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    United States Olympic Winter Games Skeleton participant John Daly.

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  • Jessica Schultz

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    Jessica Schultz

    United States Olympic Winter Games Curler Jessica Schultz.

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    United States Olympic Winter Games Skier Jessie Diggins.

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  • Steve Nyman

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    United States Olympic Winter Games Alpine Skier Steve Nyman.

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  • Liz Stephen

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    United States Olympic Winter Games Skier Liz Stephen.

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  • Elena Hight

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    United States Olympic Winter Games Snowborder Elena Hight.

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  • Gracie Gold

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    United States Olympic Winter Games figure skating competitor Gracie Gold.

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    United States Olympic Winter Games figure skaters Caydee Denney and John Coughlin.

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    United States Olympic Winter Games athlete Jazmine Fenlator.

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    United States Olympic Winter Games Bobsledders Steve Langton, Chris Fogt, Curt Tomasevicz and Steven Holcomb.

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    United States Olympic Winter Games Alpine Skier Travis Ganong.

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    United States Olympic Winter Games Snowboarder Hannah Teter.

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    United States Olympic Winter Games Skier John Teller.

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    Lolo Jones

    United States Olympic Winter Games athlete Lolo Jones.

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    Laurenne Ross

    United States Olympic Winter Games Skier Laurenne Ross.

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    United States Olympic Winter Games Curler Pete Fenson.

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    United States Olympic Winter Games Skier Stacey Cook.

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  • David Wise

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    United States Olympic Winter Games freeskier David Wise.

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    United States Olympic Winter Games Skier Andy Newell.

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    United States Olympic Winter Games Snowboarder Nate Holland.

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  • Evan Lysacek

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    United States Olympic Winter Games Figure Skater Evan Lysacek.

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    United States Olympic Winter Games Skier Kikkan Randall.

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  • Ashley Wagner

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    United States Olympic Winter Games figure skating competitor Ashley Wagner.

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    Former United States Olympic Winter Games skater Kristi Yamaguchi.

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    United States Olympic Winter Games Freeskier Nick Goepper.

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    United States Olympic Winter Games Hockey players Jocelyne Lamoureux and Monique Lamoureux.

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    United States Olympic Winter Games Skier Ted Ligety.

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  • Jamie Anderson

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    Jamie Anderson

    United States Olympic Winter Games Snowboarder Jamie Anderson.

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  • Chris Fogt

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    Chris Fogt

    United States Olympic Winter Games Bobsledder Chris Fogt.

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  • Scotty Lago

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    United States Olympic Winter Games Snowboarder Scotty Lago.

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  • Andy Newell

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    Andy Newell

    United States Olympic Winter Games Skier Andy Newell.

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  • Lindsey Van

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    Lindsey Van

    United States Olympic Winter Games ski Jumper Lindsey Van.

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  • Agnes Zawadzki

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    Agnes Zawadzki

    United States Olympic Winter Games figure skating competitor Agnes Zawadzki.

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  • Bode Miller

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    United States Olympic Winter Games skier competitor Bode Miller.

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  • Chas Guldemond

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    United States Olympic Winter Games Skier Chas Guldemond.

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  • Kaitlyn Farrington

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    United States Olympic Winter Games Snowborder Kaitlyn Farrington.

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  • Gretchen Bleiler

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    Gretchen Bleiler

    United States Olympic Winter Games Snowboarder Gretchen Bleiler.

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  • Jessica Jerome

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    Jessica Jerome

    United States Olympic Winter Games ski Jumper Jessica Jerome.

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    United States Olympic Winter Games Skier Mikaela Shiffrin.

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  • Ashley Caldwell

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    Ashley Caldwell

    United States Olympic Winter Games skier Ashley Caldwell.

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  • Kelly Clark

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    Kelly Clark

    United States Olympic Winter Games Snowboarder Kelly Clark.

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  • Marissa Castelli, Simon Shnapir

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    United States Olympic Winter Games figure skaters Marissa Castelli and Simon Shnapir.

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  • Gus Kenworthy

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    United States Olympic Winter Games Freestyle Skier Gus Kenworthy.

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  • Patrick Meek

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    Patrick Meek

    United States Olympic Winter Games athlete Patrick Meek.

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  • Hilary Knight

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    Hilary Knight

    United States Olympic Winter Games Hockey player Hilary Knight.

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    Meryl Davis, Charlie White

    United States Olympic Winter Games figure skaters Meryl Davis and Charlie White.

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  • Alice McKennis

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    Alice McKennis

    United States Olympic Winter Games Skier Alice McKennis.

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  • Emily Cook

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    Emily Cook

    United States Olympic Winter Games Freestyle Skier Emily Cook.

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    Louie Vito

    United States Olympic Winter Games Snowboarder Louie Vito.

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  • Max Aaron

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    Max Aaron

    United States Olympic Winter Games figure skating competitor Max Aaron.

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  • Andy Newell

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    Andy Newell

    United States Olympic Winter Games Skier Andy Newell.

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  • Steve Nyman

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    Steve Nyman

    United States Olympic Winter Games Alpine Skier Steve Nyman.

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  • Katie Uhlaender

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    Katie Uhlaender

    United States Olympic Winter Games skeleton participant Katie Uhlaender.

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  • Maia Shibutani, Alex Shibutani

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    United States Olympic Winter Games figure skaters Maia Shibutani and Alex Shibutani.

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  • Elana Meyers

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    Elana Meyers

    United States Olympic Winter Games athlete Elana Meyers.

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  • Jamie Anderson

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    Jamie Anderson

    United States Olympic Winter Games Snowboarder Jamie Anderson.

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  • Curt Tomasevicz

    Road to Sochi 2014: Team USA Olympic hopefuls

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    Curt Tomasevicz

    United States Olympic Winter Games Bobsledder Curt Tomasevicz.

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  • Noelle Pius-Pace

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    Noelle Pikus-Pace

    United States Olympic Winter Games Skeleton competitor Noelle Pikus-Pace.

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  • Jeremy Abbott

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    Jeremy Abbott

    United States Olympic Winter Games figure skating competitor Jeremy Abbott.

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  • Torin Yater-Wallace

    Road to Sochi 2014: Team USA Olympic hopefuls

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    Torin Yater-Wallace

    United States Olympic Winter Games freeskier Torin Yater-Wallace.

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  • Tom Wallisch

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    Tom Wallisch

    United States Olympic Winter Games Freestyle Skier Tom Wallisch.

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  • Julie Chu

    Road to Sochi 2014: Team USA Olympic hopefuls

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    Julie Chu

    United States Olympic Winter Games Hockey player Julie Chu.

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  • Travis Jayner

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    Travis Jayner

    United States Olympic Winter Games Speed Skating athlete Travis Jayner.

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  • Jessie Vetter

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    Jessie Vetter

    United States Olympic Winter Games Women's Ice Hockey goalie Jessie Vetter.

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