Patriotic style: Team USA reveals Olympic Opening Ceremony uniforms

The 2014 Sochi Winter Olympics are only two weeks away, and so it’s about time we got a close look at our athletes' festive wardrobe. They're 100 percent made in the USA — thanks to Ralph Lauren.

The all-American designer crafted the official Opening Ceremony and Closing Ceremony parade uniforms for the U.S. teams and they’re quite patriotic: The ensembles feature a classic color palette of red, white and navy. The Opening Ceremony look, revealed exclusively on TODAY Thursday, includes a knit patchwork cardigan emblazoned with stars ($598), paired with a cream cotton turtleneck sweater ($245), slim-fitting white fleece athletic pants bearing the “Team USA” label ($165), black leather boots with bright red laces ($395) and a cotton belt accented with American graphics ($75). Of course, there’s also a reindeer hat ($95).

Ralph Lauren
The official Opening Ceremony uniform, designed by Ralph Lauren, is modeled by Olympic professional ice hockey player Zach Parise.
Ralph Lauren
Olympic ice hockey player Julie Chu models the Opening Ceremony uniform, which was made in America.

The full look was modeled on TODAY Thursday by the Olympic athletes themselves — American curlers Jessica Schultz, 29, and Jared Zezel, 22, both from Minnesota — as well as the TODAY anchors, who joined Ralph Lauren's David Lauren for the big reveal.

While the prices might seem a bit steep, it should be noted that 100 percent of the proceeds of the Limited Edition Team USA Opening Ceremony Cardigan will be donated to the U.S. Olympic Committee, an organization supporting our nation's best athletes.

You’ll also be supporting our domestic manufacturers: Ralph Lauren looked to his home country for sources, which means the wool hails from Oregon, was spun in Pennsylvania, then yarned in North Carolina, before being knitted in California by the husband-and-wife team Ball of Cotton.

The emphasis on having the uniforms manufactured domestically came in the wake of controversy over the Team USA outfits from the London 2012 Olympic Games. Ralph Lauren was heavily criticized for having manufactured the clothing in China. The U.S. Olympic Committee announced that while it was too late to change the outfits ahead of the London Games, it had agreed with Ralph Lauren to make apparel for the 2014 Olympic Winter Games domestically.

This partnership marks the fourth time Ralph Lauren has been an official outfitter of the U.S. Olympic & Paralympic teams. Last fall, the brand revealed the Team USA’s Sochi 2014 uniforms, including wool peacoats adorned with a red banner stripe and patriotic patch, fair isle sweaters, and wool turtlenecks with reindeer and snowflake motifs. 

In addition, Ralph Lauren designed a unique collection of village wear apparel and accessories for the teams. The village collection includes a mesh polo, a half-zip mockneck pullover, a long-sleeved Team USA T-shirt, and a full-zip fleece sweatshirt.

The U.S. apparel is available online on the Ralph Lauren site and the Team USA site, as well as in select Ralph Lauren retail stores and department stores. 

  • Slideshow Photos

    Carlo Allegri / R-Allegri

    Lolo Jones

    Road to Sochi 2014: Team USA Olympic hopefuls

    More than 100 Team USA hopefuls for the 2014 Olympic Winter Games gathered at a media summit in Park City, Utah between Sept. 29 and Oct. 3, 2013, posing for portraits to show off their sports.

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    United States Olympic Winter Games Snowboarder Justin Reiter poses for a portrait at the 2013 Team USA Media Summit in Park City, Utah.

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    United States Olympic Winter Games Skeleton participant John Daly.

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    United States Olympic Winter Games Curler Jessica Schultz.

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    United States Olympic Winter Games Skier Jessie Diggins.

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    United States Olympic Winter Games Alpine Skier Steve Nyman.

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    United States Olympic Winter Games Skier Liz Stephen.

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    United States Olympic Winter Games Snowborder Elena Hight.

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    United States Olympic Winter Games figure skating competitor Gracie Gold.

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    United States Olympic Winter Games figure skaters Caydee Denney and John Coughlin.

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    United States Olympic Winter Games athlete Jazmine Fenlator.

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    United States Olympic Winter Games Bobsledders Steve Langton, Chris Fogt, Curt Tomasevicz and Steven Holcomb.

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    United States Olympic Winter Games Alpine Skier Travis Ganong.

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    United States Olympic Winter Games Snowboarder Hannah Teter.

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    United States Olympic Winter Games Skier John Teller.

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    United States Olympic Winter Games athlete Lolo Jones.

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    United States Olympic Winter Games Skier Laurenne Ross.

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    United States Olympic Winter Games Curler Pete Fenson.

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    United States Olympic Winter Games Skier Stacey Cook.

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    United States Olympic Winter Games freeskier David Wise.

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    United States Olympic Winter Games Skier Andy Newell.

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    United States Olympic Winter Games Snowboarder Nate Holland.

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    United States Olympic Winter Games Figure Skater Evan Lysacek.

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    United States Olympic Winter Games Skier Kikkan Randall.

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    United States Olympic Winter Games figure skating competitor Ashley Wagner.

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    Former United States Olympic Winter Games skater Kristi Yamaguchi.

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    United States Olympic Winter Games Freeskier Nick Goepper.

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    United States Olympic Winter Games Hockey players Jocelyne Lamoureux and Monique Lamoureux.

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    United States Olympic Winter Games Skier Ted Ligety.

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    United States Olympic Winter Games Snowboarder Jamie Anderson.

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    United States Olympic Winter Games Bobsledder Chris Fogt.

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    United States Olympic Winter Games Snowboarder Scotty Lago.

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    United States Olympic Winter Games Skier Andy Newell.

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    United States Olympic Winter Games ski Jumper Lindsey Van.

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    United States Olympic Winter Games figure skating competitor Agnes Zawadzki.

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    United States Olympic Winter Games skier competitor Bode Miller.

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    United States Olympic Winter Games Skier Chas Guldemond.

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    United States Olympic Winter Games Snowborder Kaitlyn Farrington.

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    United States Olympic Winter Games Snowboarder Gretchen Bleiler.

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    United States Olympic Winter Games ski Jumper Jessica Jerome.

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    United States Olympic Winter Games Skier Mikaela Shiffrin.

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  • Ashley Caldwell

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    United States Olympic Winter Games skier Ashley Caldwell.

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    United States Olympic Winter Games Snowboarder Kelly Clark.

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    United States Olympic Winter Games figure skaters Marissa Castelli and Simon Shnapir.

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    United States Olympic Winter Games Freestyle Skier Gus Kenworthy.

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    United States Olympic Winter Games athlete Patrick Meek.

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    United States Olympic Winter Games Hockey player Hilary Knight.

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    United States Olympic Winter Games figure skaters Meryl Davis and Charlie White.

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    United States Olympic Winter Games Skier Alice McKennis.

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    United States Olympic Winter Games Freestyle Skier Emily Cook.

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    United States Olympic Winter Games Snowboarder Louie Vito.

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    United States Olympic Winter Games figure skating competitor Max Aaron.

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    United States Olympic Winter Games Skier Andy Newell.

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    United States Olympic Winter Games Alpine Skier Steve Nyman.

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    United States Olympic Winter Games skeleton participant Katie Uhlaender.

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    United States Olympic Winter Games figure skaters Maia Shibutani and Alex Shibutani.

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    United States Olympic Winter Games athlete Elana Meyers.

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    United States Olympic Winter Games Snowboarder Jamie Anderson.

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  • Curt Tomasevicz

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    United States Olympic Winter Games Bobsledder Curt Tomasevicz.

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    United States Olympic Winter Games Skeleton competitor Noelle Pikus-Pace.

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    United States Olympic Winter Games figure skating competitor Jeremy Abbott.

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    United States Olympic Winter Games freeskier Torin Yater-Wallace.

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    United States Olympic Winter Games Freestyle Skier Tom Wallisch.

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  • Julie Chu

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    United States Olympic Winter Games Hockey player Julie Chu.

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    United States Olympic Winter Games Speed Skating athlete Travis Jayner.

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    United States Olympic Winter Games Women's Ice Hockey goalie Jessie Vetter.

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