June 24, 2013 at 5:32 PM ET
When Nik Wallenda became the first person to walk across the Grand Canyon on a wire Sunday night, he didn’t do it while wearing a special aerodynamic suit or a flashy, Evel Knievel-style outfit — just jeans and a T-shirt.
He sported his loose-fitting "Buffalo by David Bitton" jeans while being buffeted by 48-mile-per-hour winds with a sheer drop of 1,500 feet on either side, during his "Skywire" special on Discovery Channel. A day after his feat, Buffalo announced that Wallenda's particular style of jeans are being renamed in his honor. The $99 jeans will now be branded as the “Nik.’’
“I was wearing Buffalo Jeans, which is my favorite brand of jeans,’’ Wallenda told WPLJ Radio. “They are very, very comfortable, and they are just perfect for walking the wire.”
Wallenda's ability to pull off the high-wire walk while dressed like he was making a trip to the local convenience store made an impression on viewers:
Fans weren't the only ones surprised to see Wallenda's attire selection: a spokesperson for Buffalo jeans said they too were unaware they were his pant of choice.
“We learned that Nik was wearing Buffalo Jeans when he mentioned it to Scott and Todd from WPLI Radio on the show," the spokesperson told TODAY.com. "Despite the fact that Buffalo Jeans are extremely comfortable, we were just as surprised as everyone else that Nik opted to perform this stunt in jeans over performance gear, but flattered nonetheless.”
The "Skywire'' special was the highest-rated Discovery Channel live event ever in all key demos with 13 million viewers tuning in for the walk segment from 9:10 p.m. to 10:20 p.m. ET. It also generated 1.3 million tweets, according to a release by Discovery.