Michelle Obama on TODAY: Drink more water, America

To promote her newest healthy living initiative, Michelle Obama delivered a special message to TODAY viewers and “stole’’ the coffee mugs of the anchors on Thursday and replaced them with glasses of water.

The first lady, 49, is urging Americans to drink more water, partnering with cities like Chicago and Houston and private companies like Brita, Poland Spring and Evian to promote the healthy benefits of water consumption. Obama, who has also targeted childhood obesity with her "Let's Move" program, taped a special message for TODAY viewers on Thursday. TODAY anchors Savannah Guthrie, Matt Lauer, Al Roker and Natalie Morales then raised their glasses for a cool drink of water. 

“Today I’m working to inspire Americans from all across the country to drink more water,’’ Obama said. “That’s why I’ve stolen Matt and Savannah’s mugs and exchanged them with water glasses. Water is the best and easiest choice we can make to feel energized, focused, healthy and refreshed. You are what you drink, and when you drink water, you’re at your best, so drink up.” 

On a conference call with reporters on Wednesday, "Let's Move" executive director Sam Kass cited data from the Centers for Disease Control and Prevention showing that one in four kids does not drink water at all on a daily basis and that 43 percent of Americans drink fewer than four cups a day. The campaign looks to accentuate the positives of water consumption for overall health. 

"We think people respond really well to positive messages,'' Kass told reporters. "Water is the simplest, most accessible choice that people can make if they're trying to make a healthy choice. Encouraging that is the most effective strategy."

  • Slideshow Photos

    Image: First Lady Michelle Obama Hosts Talent Show At White House

    Michelle Obama's effortless style

    The first lady looks as sophisticated in designer dresses as she does in outfits from J. Crew.

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    Michelle Obama’s effortless style -

    The first lady looks as sophisticated in designer dresses as she does in outfits from J. Crew. Take a look at her great style:

    Michelle Obama, wearing a a Michael Kors optic white dress, speaks during a talent show at the East Room of the White House May 20, 2014 in Washington, DC.

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    Silver lining -

    Michelle Obama, wearing a festive shirtdress, hosts the annual Mother's Day tea to honor military mothers at the White House May 12, 2014 in Washington, DC.

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    Giving the bold shoulder -

    Michelle Obama wears a white Marchesa gown with a drop shoulder strap at the annual White House Correspondent's Association Gala on May 3, 2014.

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    Berry beautiful -

    Michelle Obama smiles as she answers questions during the White House's annual "Take Our Daughters and Sons to Work Day," on April 24, 2014, wearing a Sophie Theallet cardigan and leather and chiffon skirt.

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    Fashion forward -

    First lady Michelle Obama wears a colorful wrap dress and sits with Jill Biden, wife of Vice President Joe Biden, and Maj. Gen. James McConville at a jobs fair for military members and spouses at Fort Campbell, Ky. on April 23, 2014.

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    Keeping it casual -

    Wearing a plaid blouse and black pants, the first lady walks her dogs Sunny and Bo on the South Lawn of the White House at the annual White House Easter Egg Roll in Washington on April 21, 2014.

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    White House, white dress -

    Dressed in all white, Michelle Obama and President Barack Obama depart from the White House in Washington on April 20, 2014 as they head to Easter services at St. John's Episcopal Church.

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    Rappin' -

    Michelle Obama and hip-hop artist Bow Wow hold a forum with high school students at Howard University in Washington on April 17, 2014. Obama rocked a maroon pantsuit and black flats.

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    Classy for a cause -

    The first lady wears a simple black and blue striped skirt paired with a white top and matching shrug to speak at the Lyndon B. Johnson Presidential Library in Austin, Texas, during a civil rights summit on April 10, 2014.

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    In mourning -

    President Barack Obama and First Lady Michelle Obama leave after paying their respects during a memorial service at Fort Hood in Texas on April 9, 2014.

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    Gettin' dirty -

    First Lady Michelle Obama gets down and dirty in a tunic, pants and trenchcoat while planting oats with students at the White House Kitchen Garden at the White House in Washington on April 2, 2014.

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    Radiant in red -

    First lady Michelle Obama, wearing a red Alexander McQueen gown, posed with her mother Marian Robinson during a visit with Chinese President Xi Jinping and his wife Peng Liyuan at the Diaoyutai State guest house on March 21, 2014 in Beijing, China.

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    Ping-pong fun -

    Michelle Obama plays table tennis at the Beijing Normal School, a school that prepares students to attend colleges overseas, in Beijing, China on March 21, 2014.

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    Welcome to China -

    Michelle Obama waves as she and her daughter Sasha leave their plane at Capital International Airport in Beijing on March 20, 2014.

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    Green day -

    Vice president Joe Biden, first lady Michelle Obama, and Irish Prime Mininster Enda Kenny's wife Fionnuala O'Kelly smile during a St. Patrick's Day reception in the East Room of the White House on March 14, 2014.

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    We're green with envy -

    Kermit the Frog is welcomed by Michelle Obama, who is wearing a printed Diane Von Furstenberg wrap dress, at a screening of Disney's "Muppets Most Wanted" on March 12, 2014 in Washington, DC.

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    Seeking shades -

    President Barack Obama and Michelle Obama make their way to board Air Force One before departing from Homestead Air Reserve Base in Homestead, Florida on March 9, 2014.

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    Pretty prints -

    Michelle Obama delivers remarks during s workshop titled "I'm Every Woman: The History of Women in Soul" with (L-R) Grammy Museum Executive Director Robert Santelli, and music artists Melissa Etheridge, Janelle Monae and Patti LaBelle in the State Dining Room at the White House March 6, 2014 in Washington, DC.

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    Jump to it -

    Michelle Obama sports a chic black jumpsuit during an interview with Jimmy Fallon on Feb. 20, 2014.

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    Pretty as a painting -

    Michelle Obama, in a bold print skirt, is escorted by Rose Cameron, CEO and founder of WAT-AAH!, a line of bottled water targeted to kids and teens, as they view the "Taking Back the Streets" art exhibit at the New Museum in New York on Feb. 20.

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    Snow bunny -

    Michelle Obama skis at Buttermilk Mountain in Aspen, Colo. on Feb. 15. This is the third year in a row that Michelle Obama has vacationed in Aspen over the long President's Day weekend.

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    Ultimate elegance -

    President Barack Obama and Michelle Obama, in a dramatic Carolina Herrera ball gown, arrive at a state dinner at the White House on Feb. 11. The dress featured a sheer black top with hand-embroidered and beaded appliques and sleeves that dipped just below the first lady's elbows.

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    Lady in red -

    First lady Michelle Obama wears a ravinshing red Thom Browne coat and, along with French President Francois Hollande and President Barack Obama, waves at the balcony of the White House on Feb. 11.

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    Deep green -

    Michelle Obama, in a hunter green Azzedine Alaïa dress, waves next to U.S. Army Ranger Sgt. First Class Cory Remsburg, who was injured while serving in Afghanistan, prior to President Barack Obama's State of the Union speech in Washington on Jan. 28, 2014.

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    Vision in blue -

    First Lady Michelle Obama smiles as she listens to President Barack Obama speak at an event on expanding college opportunity in the South Court Auditorium of the Eisenhower Executive Office Building in Washington on Jan. 16, 2014.

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    Bold bling -

    Michelle Obama wore a festive lucite necklace while speaking about education in underserved communities in the State Dining Room following a screening of the movie "The Inevitable Defeat of Mister and Pete" at the White House on Jan. 15, 2014.

    Saul Loeb / AFP - Getty Images
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