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Brrr! Matt Lauer follows through with 'ice bucket challenge'

July 15, 2014 at 8:20 AM ET

TODAY Show: Matt Lauer participates in the viral sensation known as the "ice bucket challenge" on the plaza on July 15, 2014.
Samantha Okazaki / TODAY

It may be the middle of summer, but it was a chilly morning for Matt Lauer.

The anchor participated in the "ice bucket challenge" after having it issued to him by Hall of Fame golfer Greg Norman. The challenge involves dumping a bucket of ice water on one's head while being recorded on video and calling on three friends to do the same stunt. If those called out don't follow through, they have to donate $100 to charity.

Norman invited Lauer to the challenge and on Tuesday, at the hands of Savannah Guthrie and Carson Daly, he followed through with the ultimate social media dare — but not before calling out Brian Williams, Martha Stewart and Howard Stern to do the same. 

Video: Talk about waking up with a cold shower! TODAY’s Matt Lauer has been asked to take on the viral “ice bucket challenge” by his friend, pro golfer Greg Norman, and Matt tackles the challenge head on.

"Is my hair messed up?" Lauer joked after being doused in the ice water.

Norman joined Lauer via FaceTime from his home in Colorado to support the anchor as he took on the frigid water. "You are a champion," Norman said. 

While Lauer complied with the golfer's demand, he also donated to the Hospice of Palm Beach County and invited Williams, Stewart and Stern to donate to the organization if they choose not to accept the challenge. 

Stern may be considering that donation, as he told Savannah and Matt when they visited Stern at his SiriusXM studio later Tuesday morning that he wasn't too keen on the idea. 

Watch Matt Lauer complete the "ice bucket challenge"

"If someone poured ice on me, I would behead them," Stern said. 

The ice bucket craze first gained steam in late June after pro golfer Rickie Fowler drenched himself in ice water and called on fellow golfer Keegan Bradley to do the same. Bradley complied, but not without making his own callouts. The chain was thus set in motion — and has now made it all the way to the TODAY plaza.

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