April 29, 2013 at 8:41 AM ET
Martha Stewart may be wealthy, run a successful company and know her way around the kitchen, but she needs help getting a date.
The domestic diva and media mogul agreed Monday to formally join the online dating world, getting expert advice and tips from Match.com’s chief executive, Sam Yagan, who also co-founded OkCupid.com.
“Do you think I could possibly, maybe, find a match, like many of my employees?” Stewart asked him during a discussion on TODAY.
“What we know we can get you is some great first dates. I think finding a soul mate for you might be a little bit difficult, but I think first dates are easily doable,” Yagan told her.
“I’d like to have breakfast with somebody," Stewart admitted. "I’d like to go to bed with somebody. Sleep with somebody.”
While the confession clearly stunned TODAY’s Matt Lauer, Stewart’s nephew clarified it was nothing new.
“The first time I met Martha, we spent most of the evening talking about her past suitors,” said Dan Slater, who recently married Stewart's niece. Slater spent years studying online dating for his new book, “Love in the Time of Algorithms: What Technology Does to Meeting and Mating.”
“This is a subject that has been on her mind for a long time," he said. "She's ready to go.”
Although Stewart was willing to use her real name and photograph in her online profile, Yagan advised against it.
"Only because I think it would be distracting to those initial conversations you have where everyone is going to be about talking to Martha, as opposed to really getting to know the person first," he said.
In an interview taped earlier, Stewart told Lauer she loves dating but misses being in a relationship.
“Well, I had a long-time boyfriend. That ended a couple years ago. And I haven't found the next Mr. Right,” the 71-year-old grandmother said.
Stewart even went on Match.com but failed to get very far on her application.
“I started to laugh halfway down the page. It was, like, impossible,” she said.
But she did fill out the section describing the type of person she’s looking for.
“I put out ‘youngish,’” she told Lauer, clarifying that she wanted someone “active,” not necessarily limited to an age range.
“Energetic, 'outdoorish,' really smart,” she said.
Being successful also is important, but “just for him,” she said.
“Tall-ish,” she said.
“Lot of ish's,” noted Lauer, who mentioned how he recently ran into Stewart at a baseball game. He said a friend sitting with him asked to be set up with Stewart. The request left Lauer flummoxed.
“I didn't know what your situation was,” he said.
That left Stewart exasperated.
“For heaven's sake, I'll give you my phone number. All of them, I will give you,” she told him.
Lauer spoke to Stewart at her home, where they discussed a wide range of topics including her newest book, “Living the Good Long Life.”
Stewart said she isn’t bothered by the aging process and never thought about getting older until her mother passed away.
“I didn’t think about it at all,” she said.
Part of it has to do with her personal philosophy about accepting things you cannot change.
“I mean, I still complain. I'm kind of a complainer, but not about getting old. I complain about, you know, something that can be fixed,” she said.
Stewart said she does not regret any of the pressure that has come with her widespread fame.
"You work hard to become who you are if you want to be someone," she said. But she also questionedthe idea that her die-hard fans may not be able to relate to her or her lifesytlebecause of the wealth her incredible success has yielded.
“I never think that way. I think that the lady who is waiting on me at the local diner, who has kids in school and the mouths to feed, I think she probably has as nice a life as I have. And she only wants to improve her life, her lifestyle,” she said.