First look: Team USA Olympic uniforms are made in America

The official U.S. Winter Olympics outfits created by Ralph Lauren were unveiled on TODAY Tuesday, and just like the athletes that will be wearing them in Sochi, they’re made in the USA.

The emphasis on having the uniforms manufactured domestically came in the wake of controversy over the Team USA outfits from the London 2012 Olympic Games. Ralph Lauren was heavily criticized for having manufactured the clothing in China. The U.S. Olympic Committee announced that while it was too late to change the outfits ahead of the London Games, it had agreed with Ralph Lauren to make apparel for the 2014 Olympic Winter Games domestically.

While 97 percent of apparel sold in the United States is currently produced overseas, mainly for economic reasons, Ralph Lauren sourced more than 40 domestic manufacturers for its Sochi line. The North Face, which is the outfitter for the freestyle ski team, also joined in on the effort by building a factory in Alameda, Calif., to produce its line. 

On Tuesday, the Team USA apparel for Sochi was modeled by a group of Olympic medalists and Sochi hopefuls that included figure skater Evan Lysacek, ice hockey player Julie Chu, the ice dancing tandem of Charlie White and Meryl Davis, and freestyle skiers Hannah Kearney and Alex Schlopy. Lysacek and Chu sported the Closing Ceremony parade uniforms featuring a wool turtleneck with reindeer and snowflake motifs and a navy wool peacoat adorned with a red banner stripe and patriotic patches. That look was paired with cream fleece athletic pants, black leather boots and red laces.

In addition, Ralph Lauren designed a unique collection of village wear apparel and accessories for the teams. Davis, White and Kearney wore pieces from the collection, including a mesh polo, a half-zip mockneck pullover, a long-sleeved Team USA T-shirt, and a full-zip fleece sweatshirt.

The U.S. Olympians celebrated the start of the 100-day countdown to the Opening Ceremonies is Sochi by showing off apparel that is entirely made in America. TODAY
The U.S. Olympians celebrated the start of the 100-day countdown to Sochi by showing off apparel made in America.
Figure skater Evan Lysacek and ice hockey player Julie Chu showed off Ralph Lauren's U.S. Closing Ceremony parade uniforms for Sochi. TODAY
Figure skater Evan Lysacek and ice hockey player Julie Chu showed off Ralph Lauren's U.S. Closing Ceremony parade uniforms for Sochi.

The U.S. apparel will be available online on Nov. 15 on the Ralph Lauren site and the Team USA site. In Dec., the collection will be available in select Ralph Lauren retail stores and select department stores. The Opening Ceremony look will be unveiled about two weeks prior to the celebrated event in Sochi.

The crowd on the plaza also was surprised with giveaways of special team mittens that the U.S. Olympic Committee is selling to help raise money to support the Olympians. Asking fans to “Raise Your Hands for Team USA,’’ the USOC is selling the $14 mittens, which have “Go” on one palm and “USA” on the other, on its website. Figure-skating gold medalist and USOC spokeswoman Sarah Hughes also had a special giveaway of USA jackets for fans on the plaza. 

  • Slideshow Photos

    Carlo Allegri / R-Allegri

    Lolo Jones

    Road to Sochi 2014: Team USA Olympic hopefuls

    More than 100 Team USA hopefuls for the 2014 Olympic Winter Games gathered at a media summit in Park City, Utah between Sept. 29 and Oct. 3, 2013, posing for portraits to show off their sports.

  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Justin Reiter -

    United States Olympic Winter Games Snowboarder Justin Reiter poses for a portrait at the 2013 Team USA Media Summit in Park City, Utah.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    John Daly -

    United States Olympic Winter Games Skeleton participant John Daly.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Jessica Schultz -

    United States Olympic Winter Games Curler Jessica Schultz.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Jessie Diggins -

    United States Olympic Winter Games Skier Jessie Diggins.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Steve Nyman -

    United States Olympic Winter Games Alpine Skier Steve Nyman.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Liz Stephen -

    United States Olympic Winter Games Skier Liz Stephen.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Elena Hight -

    United States Olympic Winter Games Snowborder Elena Hight.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Gracie Gold -

    United States Olympic Winter Games figure skating competitor Gracie Gold.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Caydee Denney, John Coughlin -

    United States Olympic Winter Games figure skaters Caydee Denney and John Coughlin.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Jazmine Fenlator -

    United States Olympic Winter Games athlete Jazmine Fenlator.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Steve Langton, Chris Fogt, Curt Tomasevicz, Steven Holcomb -

    United States Olympic Winter Games Bobsledders Steve Langton, Chris Fogt, Curt Tomasevicz and Steven Holcomb.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Travis Ganong -

    United States Olympic Winter Games Alpine Skier Travis Ganong.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Hannah Teter -

    United States Olympic Winter Games Snowboarder Hannah Teter.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    John Teller -

    United States Olympic Winter Games Skier John Teller.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Lolo Jones -

    United States Olympic Winter Games athlete Lolo Jones.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Laurenne Ross -

    United States Olympic Winter Games Skier Laurenne Ross.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Pete Fenson -

    United States Olympic Winter Games Curler Pete Fenson.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Stacey Cook -

    United States Olympic Winter Games Skier Stacey Cook.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    David Wise -

    United States Olympic Winter Games freeskier David Wise.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Andy Newell -

    United States Olympic Winter Games Skier Andy Newell.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Nate Holland -

    United States Olympic Winter Games Snowboarder Nate Holland.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Evan Lysacek -

    United States Olympic Winter Games Figure Skater Evan Lysacek.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Kikkan Randall -

    United States Olympic Winter Games Skier Kikkan Randall.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Ashley Wagner -

    United States Olympic Winter Games figure skating competitor Ashley Wagner.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Kristi Yamaguchi -

    Former United States Olympic Winter Games skater Kristi Yamaguchi.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Nick Goepper -

    United States Olympic Winter Games Freeskier Nick Goepper.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Jocelyne Lamoureux, Monique Lamoureux -

    United States Olympic Winter Games Hockey players Jocelyne Lamoureux and Monique Lamoureux.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Ted Ligety -

    United States Olympic Winter Games Skier Ted Ligety.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Jamie Anderson -

    United States Olympic Winter Games Snowboarder Jamie Anderson.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Chris Fogt -

    United States Olympic Winter Games Bobsledder Chris Fogt.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Scotty Lago -

    United States Olympic Winter Games Snowboarder Scotty Lago.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Andy Newell -

    United States Olympic Winter Games Skier Andy Newell.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Lindsey Van -

    United States Olympic Winter Games ski Jumper Lindsey Van.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Agnes Zawadzki -

    United States Olympic Winter Games figure skating competitor Agnes Zawadzki.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Bode Miller -

    United States Olympic Winter Games skier competitor Bode Miller.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Chas Guldemond -

    United States Olympic Winter Games Skier Chas Guldemond.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Kaitlyn Farrington -

    United States Olympic Winter Games Snowborder Kaitlyn Farrington.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Gretchen Bleiler -

    United States Olympic Winter Games Snowboarder Gretchen Bleiler.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Jessica Jerome -

    United States Olympic Winter Games ski Jumper Jessica Jerome.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Mikaela Shiffrin -

    United States Olympic Winter Games Skier Mikaela Shiffrin.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Ashley Caldwell -

    United States Olympic Winter Games skier Ashley Caldwell.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Kelly Clark -

    United States Olympic Winter Games Snowboarder Kelly Clark.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Marissa Castelli, Simon Shnapir -

    United States Olympic Winter Games figure skaters Marissa Castelli and Simon Shnapir.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Gus Kenworthy -

    United States Olympic Winter Games Freestyle Skier Gus Kenworthy.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Patrick Meek -

    United States Olympic Winter Games athlete Patrick Meek.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Hilary Knight -

    United States Olympic Winter Games Hockey player Hilary Knight.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Meryl Davis, Charlie White -

    United States Olympic Winter Games figure skaters Meryl Davis and Charlie White.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Alice McKennis -

    United States Olympic Winter Games Skier Alice McKennis.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Emily Cook -

    United States Olympic Winter Games Freestyle Skier Emily Cook.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Louie Vito -

    United States Olympic Winter Games Snowboarder Louie Vito.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Max Aaron -

    United States Olympic Winter Games figure skating competitor Max Aaron.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Andy Newell -

    United States Olympic Winter Games Skier Andy Newell.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Steve Nyman -

    United States Olympic Winter Games Alpine Skier Steve Nyman.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Katie Uhlaender -

    United States Olympic Winter Games skeleton participant Katie Uhlaender.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Maia Shibutani, Alex Shibutani -

    United States Olympic Winter Games figure skaters Maia Shibutani and Alex Shibutani.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Elana Meyers -

    United States Olympic Winter Games athlete Elana Meyers.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Jamie Anderson -

    United States Olympic Winter Games Snowboarder Jamie Anderson.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Curt Tomasevicz -

    United States Olympic Winter Games Bobsledder Curt Tomasevicz.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Noelle Pikus-Pace -

    United States Olympic Winter Games Skeleton competitor Noelle Pikus-Pace.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Jeremy Abbott -

    United States Olympic Winter Games figure skating competitor Jeremy Abbott.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Torin Yater-Wallace -

    United States Olympic Winter Games freeskier Torin Yater-Wallace.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Tom Wallisch -

    United States Olympic Winter Games Freestyle Skier Tom Wallisch.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Julie Chu -

    United States Olympic Winter Games Hockey player Julie Chu.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Travis Jayner -

    United States Olympic Winter Games Speed Skating athlete Travis Jayner.

    Carlo Allegri / AP
  • Road to Sochi 2014: Team USA Olympic hopefuls

    of

    Jessie Vetter -

    United States Olympic Winter Games Women's Ice Hockey goalie Jessie Vetter.

    Carlo Allegri / AP
0:00
 
0:00
Your video begins in
0:00
TOP