Jan. 11, 2013 at 4:32 PM ET
The two women behind "The Rules," the dating Bible on how to play hard-to-get, have given their 1995 guidebook a reboot to help single ladies take back control of love lives lost to social media.
Texting and Twitter may not have existed when the original handbook came out, but “Not Your Mother’s Rules: The New Secrets for Dating” relays the same message now that "The Rules" did back then: be mysterious and you’ll get the guy.
“It’s harder today, because 20 years ago, there was just the phone. Not even cell phones,” said Sherrie Schneider, who co-wrote the book with Ellen Fein. “Today, a guy can text you, IM (instant message) you, Skype you, G-chat. He can get you in 10 different technologies. It’s harder to be mysterious. It’s harder to be elusive because he can see everywhere you are. You post updates – you’re at Starbucks. You’re an open book.”
First and foremost, the authors (still) discourage women from initiating the first step in any conversation.
“We had women who would tell us, ‘I love your ‘Rules’ and I don’t call guys, I don’t email – but I write them on Facebook,’ They thought by not calling, they could IM them and do everything else,” said Fein. “No, it doesn’t work like that.”
Once a man does show interest, the Rules say you need to show some restraint.
Wait a minimum of four hours before responding to a text message – and that’s only allowed if you’re in your 20s. If you’re 30-something, waiting at least half a day won’t hurt, according to the “text-back” guide listed in the book’s chapter devoted to texting.
“He shouldn’t get you so quickly. You’re not even in a relationship. He barely knows who you are,” Schneider said. “You can wait four hours. He doesn’t know your schedule yet so he can’t say, ‘Oh, you’re playing hard to get.’”
Fein recalled one woman who described how she lost her cell phone in a Bloomingdale’s dressing room. She found it a day later and discovered numerous text messages from a man she had wanted to pursue. The delay in her response landed her a date that very weekend, Fein said.
“So take a breath. No one knows what you’re really doing. He won’t know if you’re busy or avoiding him,” she said.
Other advice includes:
The original “Rules” was a surprise bestseller, seized by women yet savaged by critics over its provocative advice on how best to attract the man of your dreams by following old-fashioned rules, such as never returning phone calls or offering to split the dinner bill.
Schneider and Fein have written four sequels to the book, including a 2001 guidebook about online dating. But even back then, social media didn’t exist the way it does today.
Since the release of their original book, the two women have served as consultants on the topic, dishing out advice daily to clients of all ages and training dating coaches.
“We talk constantly to women. We’re in the trenches. We’re where the action is,” Schneider said. “We know what women are doing, and what they’re horrified about. We hear it all.”
More from TODAY: