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14 million meals to be served at London Olympics

From the British staple of fish and chips to African barbecues, athletes and fans won't go hungry at the London Olympics.

Organizers announced plans Wednesday to serve 14 million meals during the games, calling it "the largest peace time catering operation in the world."

The food choice will reflect the "heritage and diversity of British regional products and recipes," while ensuring the menus are ethical and environmentally friendly, the organizing committee said.

The traditional British pie and mash — priced at 8 pounds ($12.50) — is described on a sample menu as "farm assured Scotch Beef with Long Clawson Stilton Pie, Irish mashed potato with Red Tractor Cream and British butter and onion gravy."

A beer will set visitors back 4.20 pounds ($6.50), a bottle of water will cost 1.60 pounds ($2.50) and a bottle of Coke sells for 2.30 pounds ($3.60). A plate of fish and chips will go for 8 pounds ($12.50).

Organizers said food and drink for a family of four should run under 40 pounds ($62).

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"We have gone to great lengths to find top quality, tasty food that celebrates the best of Britain," said Paul Deighton, chief executive of organizing committee LOCOG. "We believe that our prices are more than comparable to those found at other major sporting events, which because of their temporary nature are often more expensive than the high street."

LOCOG said international food from every continent will be on offer — "from authentic Asian dishes to African Brai barbecues, Caribbean flavors to tasty Mediterranean dishes and a range of street foods from around the world. "

A total of 1.2 million meals will be served to athletes in the Olympic Village.

Coca-Cola Co., McDonald's Corp., Cadbury and Heineken are official sponsors. McDonald's will operate four restaurants on site during the games.

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