Super Bowl

Your votes decide if Beckham bares it in Super Bowl ad

Jan. 23, 2014 at 9:00 AM ET

Video: TODAY reveals two version of the soccer star’s new bodywear campaign for H&M, in which he asks fans to vote on whether the covered or uncovered version should air during the Super Bowl.

Should David Beckham be "#covered" or "#uncovered" in his H&M Super Bowl ad? The answer for fans of the soccer superstar seems nearly obvious, but the retailer is asking it anyway in teasers for its David Beckham Bodywear spot. Shot in two versions, online voting will determine which one makes it to the big game.


Beckham's #covered H&M ad version
H&M
Viewer votes will decide which of two H&M spots featuring David Beckham in his underwear makes it to the Super Bowl.

The spot features the former player locked out of a photo shoot on a rooftop with no way down, sporting only his briefs. Through a series of stunts, like ziplining, scaling buildings, and obstacle hurdling, all of which he apparently performed himself, he tries to make his way back inside.

In the conclusion of the 30-second spot David will either be "#covered" or "#uncovered." In the former, he shows up at the shoot clad in his underwear. In the latter, a camera cutting him off just above the groin will leave the impression he's in the buff. Viewer votes will determine his fate.

Beckham's #uncovered H&M SuperBowl ad
H&M
There are two alternate endings to the commercial, with Beckham either "#covered" or "#uncovered."

Viewers will also be able to "buy it like Beckham" and purchase the clothing he wears in the ad directly from their TV through a special "t-commerce" platform, provided they have a 2012 or 2013 model internet-connected Samsung Smart TV.

Voting runs through 11:59 p.m. Eastern on Feb. 1.

Contact Ben Popken via ben.popken@nbcuni.com, @bpopken, or benpopkenwrites.com.

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