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The Who and Oculus Rift to take fans on virtual reality journey

Listening to The Who at a laser light show? Trippy, man. But not as far out as wandering through a 3-D environment designed for the Oculus Rift.The virtual reality headset has been used to simulate everything from the USS Enterprise from "Star Trek" to the inside of the "Seinfeld" apartment. Now developer Immersive has created a virtual The Who wonderland, filled with the band's iconic bullseyes,
The Who
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Listening to The Who at a laser light show? Trippy, man. But not as far out as wandering through a 3-D environment designed for the Oculus Rift.

The virtual reality headset has been used to simulate everything from the USS Enterprise from "Star Trek" to the inside of the "Seinfeld" apartment. Now developer Immersive has created a virtual The Who wonderland, filled with the band's iconic bullseyes, virtual instruments and concert footage. 

The Oculus Rift app will launch sometime in 2015. For those who can't wait, a similar, less immersive app has already been released for iOS and Android smartphones and tablets. 

The Who's app also has another important function: selling concert tickets. Yes, Pete Townsend and company are hitting the road next year in the United States and Canada to celebrate their 50th anniversary, following the recent release of the compilation album "The Who Hits 50!"

That album — along with others — will be available to stream in the app through Spotify, Deezer or Rdio, or users can simply hit play on their own iTunes collections. Regardless, listening to "Baba O'Riley" (no, it's not called "Teenage Wasteland") will certainly be an out-of-body experience for some committed The Who fans with $350 to spare for the Oculus Rift headset.