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Who does most of the grocery shopping and meal preparation in your home? Might it be a “manfluencer”?
According to a Wall Street Journal report, “manfluencer” is a term coined by market researchers to describe men who are responsible for at least half of the grocery shopping and meal preparation for their households. To boost sales, food companies are eagerly targeting this demographic in innovative ways.
What’s the grocery-shopping and meal-preparation dynamic like in your home? Let us know by taking this poll and sharing your comments in the "talk about it" section below!