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Who buys the groceries, makes meals in your home?

Oct. 21, 2013 at 6:13 PM ET

Video: TODAY’s Willie Geist, Al Roker and Natalie Morales talk about the buzziest topics of the day, like Natalie accidentally stumbling upon online live porn and “manfluencers,” or men who are starting to do more of the grocery shopping.

Who does most of the grocery shopping and meal preparation in your home? Might it be a “manfluencer”?

According to a Wall Street Journal report, “manfluencer” is a term coined by market researchers to describe men who are responsible for at least half of the grocery shopping and meal preparation for their households. To boost sales, food companies are eagerly targeting this demographic in innovative ways.

What’s the grocery-shopping and meal-preparation dynamic like in your home? Let us know by taking this poll and sharing your comments in the "talk about it" section below!


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