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Abbi Tatton is a senior manager at YouTube, where she works with the trends team to uncover and highlight what the world is watching on YouTube. Here, she shares what's hot right now.
From Halloween how-to's to music, to fashion and beauty tips to fall decorating ideas, together we watch 6 billion hours of YouTube every month. So what are the YouTube channels and videos that have people clicking right now? Here we round up some channels that are taking off, and the people behind them who are building a worldwide audience of fans.
Easy Ways to Decorate Your Room for Fall
Bethany Mota is the California teen with 300 million YouTube views. For the last four years Beth has been regularly posting beauty tips, back to school fashions and DIY projects for the 3 million people who subscribe to her channel, Macbarbie07. In this video, now viewed more than 1.5 million times, Beth shares simple, inexpensive ways to make your room cozy for fall. Polka dot pumpkins, anyone?
The Makeup MADness of Goldie Starling
A Halloween favorite on YouTube, Angie Davis' self-taught theatrical make up is truly a work of art. Angie's ghoulish tips and tutorials have now reached 20 million views worldwide, and as October kicks off she is once again in overdrive creating new Halloween tutorials for her channel, GoldieStarling. Check out fan favorites like Creepy Evil Doll, Black Widow Mask, and Pirate Makeup as you plan your costume.
How old are your ears?
Educational videos now attract more monthly views than videos in YouTube’s Pets and Animals category, and the popular ASAPScience is one channel driving this trend. Weekly science videos like Which came first, the chicken or the egg? and What if you stopped sleeping? get millions of views a pop. In this video, Toronto creators Mitchell Moffit and Gregory Brown challenge you to test your hearing. Try it out. How much can you hear?
Twelve notes. Twelve opera singers. One instrument … and hundreds of thousands of YouTube views. Canadian educational broadcaster TFO brings opera to the people in this musical video from the Québec City Opera Festival, featuring a “Living Piano” of singers who elegantly belt out notes as the giant keyboard is operated by passersby (and the occasional dog).